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Hinge Marketing
JUNE 14, 2021
High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Premium content is commonly used in content marketing campaigns.
B2B Digital Marketer
SEPTEMBER 15, 2020
A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. Joe Apfelbaum is the CEO and founder of Ajax Union, a B2B digital marketing agency in Brooklyn, NY. 00:36 – Joe’s background in B2B Digital Marketing.
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Hinge Marketing
FEBRUARY 3, 2016
And so it is with marketing. Firms understandably seek to organize their efforts around the latest marketing trends, but always with an eye toward growth. With no shortage of bona fide marketing trends and strategies, only a few stand out as proven practices of high growth professional services. Referrals help us grow.
Marketing Insider Group
DECEMBER 8, 2020
Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. 61% percent of businesses say that lead generation is their biggest marketing challeng e. Not every marketer is confident whether or not they should gate their content. Gate Your Content Strategically.
Convert
MAY 19, 2021
In this guide, we’re going to walk you through 26 tips, best practices, and test ideas that you can use to improve your conversion rate—all by focusing on image optimization. If you’ve been around marketing and CRO for a while, you might think of image optimization as improving your image loading speed. What Is Image Optimization?
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