The Point
DECEMBER 30, 2024
When the sales team needs help boosting pipeline, the request of marketing is usually either: 1) more leads, or 2) better leads, or 3) a combination of the two. In fact, a lack of marketing-generated pipeline is rarely a lead generation issue. How well do leads on average match up with your ICP?
Marketing Insider Group
NOVEMBER 5, 2024
Combine broad, phrase, and exact match keywords, along with long-tail and negative keywords, for a balanced PPC strategy. Group related keywords into focused ad groups for more relevant targeting and improved Quality Scores. These keywords target users with clear intent, often resulting in more qualified leads.
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Zoominfo
NOVEMBER 18, 2024
Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence.
sagefrog
JANUARY 13, 2025
Whether youre a startup offering innovative software or an established IT services provider, finding the right leads is essential to building meaningful relationships that drive long-term success. By focusing on lead quality, companies can optimize resources, improve ROI, and build stronger pipelines.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.
Marketing Insider Group
DECEMBER 2, 2024
One factor that plays a huge role in search engine optimization (SEO) is the use of high-quality backlinks. These inbound links from other websites signal to search engines that your content is valuable and trustworthy, leading to better rankings and visibility. Backlinks Matter.
Only B2B
OCTOBER 9, 2024
They represent value for prospects who’ve shown genuine interest through actions like downloading content. Unlike general leads, MQLs are more engaged and significantly more likely to convert. But does this mean that every lead who engages with your content qualifies as an MQL? What qualifies leads as MQLs?
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. You’ll come away with answers to the following: How to create brand-enhancing content that delivers value to your attendees and presenters.
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Speaker: Candyce Edelen, CEO, PropelGrowth
It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. You will receive far more positive replies from this than from any other outbound lead generation strategy. 35% of engaged leads book initial sales calls. You won't want to miss it!
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