Vidyard

MARCH 19, 2014

This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. In fact, they’ve influenced over $125M in marketing pipeline based on lead’s interaction with video content!

Narrowcasting 51

Narrowcasting Video Marketing Lead Ranking B2B Marketing 51

Convince & Convert

JUNE 25, 2014

It’s the real deal when it comes to delivering authentic storytelling, and it’s changing the way businesses offer unexpected value. Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. Which specific videos (or combos of videos) did converted leads watch ?

Lead Ranking 167

Lead Ranking Narrowcasting Lead Scoring Video Marketing 167

The ROI Guy

DECEMBER 23, 2010

Content that is most effective today included discounts, special offers, giveaways, recommendations / advice, webinars, videos, white papers, articles designed to deliver value, new ideas, credibility, personalization and entertainment.

Social Media 40

Social Media ROI Practices Media 40

ANNUITAS

OCTOBER 26, 2020

Marketing is shifting to being less about broadcast and more about narrowcast. I recently had the opportunity to participate in a CRO Executive Roundtable sponsored by Salesforce – called Leading Through Change: A Dialogue on Adapting Sales and Marketing Strategies.

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

Vidyard

MAY 9, 2013

Our steps include: defining your content strategy based on Narrowcasting principles, building your video marketing studio, creating “teaser” content videos which leverages YouTube to drive new leads to your website and conversion point. This will enable you to see which of your videos have the highest engagement.

Narrowcasting 51

Narrowcasting Video Marketing Planning Youtube 51

Single Grain

DECEMBER 6, 2019

Because people find video content more compelling, so Google pushes pages that include videos higher in the rankings. Publish the transcription on your blog under an embedded YouTube video for better rankings. Small businesses with blogs generate 126% more leads than those without blogs. Click To Tweet.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145