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Using Humor to Win in B2B: How Taulia Became a Video Marketing Powerhouse

Vidyard

MARCH 19, 2014

This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. In fact, they’ve influenced over $125M in marketing pipeline based on lead’s interaction with video content!

Narrowcasting 51
Narrowcasting Video Marketing Lead Ranking B2B Marketing 51
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4 Proven Ways to Maximize the Value of Your Video Marketing

Convince & Convert

JUNE 25, 2014

It’s the real deal when it comes to delivering authentic storytelling, and it’s changing the way businesses offer unexpected value. Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. Companies are even becoming known for their video content.

Lead Ranking 167
Lead Ranking Narrowcasting Lead Scoring Video Marketing 167
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