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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Content that is most effective today included discounts, special offers, giveaways, recommendations / advice, webinars, videos, white papers, articles designed to deliver value, new ideas, credibility, personalization and entertainment.

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4 Video Marketing Metrics You Can’t Live Without

Vidyard

Our steps include: defining your content strategy based on Narrowcasting principles, building your video marketing studio, creating “teaser” content videos which leverages YouTube to drive new leads to your website and conversion point. Simple, isn’t it? Sadly, that’s easier said than done.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

You can request a ride from Lyft via chat (Facebook Messenger and Slack) or voice (Amazon Echo), and their chatbot will let you know the current location of your driver: Passengers can use the app to choose the type of ride, make a request, track the location of the car, send friends a time estimate of their arrival, and make payment.