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4 Proven Ways to Maximize the Value of Your Video Marketing

Convince & Convert

It’s the real deal when it comes to delivering authentic storytelling, and it’s changing the way businesses offer unexpected value. Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. Which specific videos (or combos of videos) did converted leads watch ?

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5 Goals to Help You Think Like a Chief Growth Officer in 2021

ANNUITAS

Marketing is shifting to being less about broadcast and more about narrowcast. I recently had the opportunity to participate in a CRO Executive Roundtable sponsored by Salesforce – called Leading Through Change: A Dialogue on Adapting Sales and Marketing Strategies.

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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Content that is most effective today included discounts, special offers, giveaways, recommendations / advice, webinars, videos, white papers, articles designed to deliver value, new ideas, credibility, personalization and entertainment.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

There are plenty of ways to drive higher engagement with your video marketing , as you can make a video post or start a live broadcast on Facebook , Instagram or LinkedIn. Because people find video content more compelling, so Google pushes pages that include videos higher in the rankings.