Convince & Convert

JUNE 25, 2014

It’s the real deal when it comes to delivering authentic storytelling, and it’s changing the way businesses offer unexpected value. Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. Companies are even becoming known for their video content.

Lead Ranking 167

Lead Ranking Narrowcasting Lead Scoring Video Marketing 167

ANNUITAS

OCTOBER 26, 2020

Deloitte Consulting published a great article titled The 5 roles of the CMO: The multiple roles of the 21st-century Chief Marketing Officer – and it’s spot on: “Chief Marketing Officers are asked to be Chief Storytellers, Capability Builders, Customer Champions, Innovation Catalysts, and Growth Drivers.”.

Account Based Marketing 147

Account Based Marketing Top of Funnel Narrowcasting Peer-to-peer 147

Single Grain

DECEMBER 6, 2019

Because people find video content more compelling, so Google pushes pages that include videos higher in the rankings. Publish the transcription on your blog under an embedded YouTube video for better rankings. Small businesses with blogs generate 126% more leads than those without blogs. Click To Tweet.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145