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Measure Your Way to Lead Nurturing Success

The Point

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. Most of our clients follow the SiriusDecisions waterfall model (MQL, SQL, etc.),

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B2B Demand Generation Predictions for 2021

The Point

Here’s what they had to say: “With the emergence of 5G technology and lower latency, creative trends will continue to generate opportunities for more interactive formats (videos, 3D renderings, interactive graphics) and short snippets that are immersive and quick to load. “I – Ben, Creative Director. “I

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Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

In early 2014, Sungard AS hired B2B demand generation agency Spear Marketing Group to audit their current lead nurturing programs and to recommend improvements, with two main objectives: • Increase the rate at which new leads and existing prospects convert to Marketing Qualified Leads (MQLs).

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How to Engage Stale Leads

SmartBug Media

There are countless opportunities to streamline processes and communication to existing database contacts through lead nurturing and other automations. How to Engage Stale Leads in Your Database. Triggers/Workflow: Send blog re-engagement email: If lead visited website x times within x amount of time, send email.

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Does Your Sales Team Know How to Follow-Up on a Lead?

ViewPoint

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. In the last blog in this series we discussed lead nurturing , and how an advanced lead generation program that includes nurturing can triple your sales.

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10 Things to Do When Marketing Spend is On Hold

The Point

If your company is one of those scaling back or even hitting “pause” on external spend, there are still plenty of ways to invest in marketing content, infrastructure, data, creative and other areas that will pay big dividends when things get back to normal. Lead to MQL) and identify emails or even entire tracks that might need a refresh.

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Turning Prospects into Customers with a Robust Content Pipeline

Contently

” We have a prospect named Alex, who runs a small design agency and notices her team struggles with tracking tasks and deadlines. Alex starts comparing project management tools, seeking features relevant to design agencies. Imagine we’re a fictitious project management software company called “ProjexFlow.”