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How Marketing Automation Can Improve Marketing Productivity

BenchmarkONE

Let’s discuss more about the ways you can leverage marketing automation to boost team productivity , increase sales efficiency, and accomplish goals faster. . Abandoned cart and win-back emails are effective tactics to bring back this type of customer on a purchase journey. . 8 Ways Marketing Automation will Boost Your Productivity.

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4 Ways to Transcend Your Lead Generation Endeavors to Outlast Your Competitors

Valasys

To optimize your digital marketing strategies for generating high-quality leads and for withstanding your competitors you need to understand the modern digital landscape, it’s evolution, and transcendence. Understand Why Transcending your Lead Generation Tactics is Important.

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How to Leverage Social Intent Data for Email Marketing

Adobe Experience Cloud Blog

Today, many of your buyers do their own research long before they enter an active sales cycle. They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. Talk to your marketing and sales team to figure out what your target audience cares about.

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Social Media Lead Generation: How to Use Oktopost’s Integrations with CRMs and MAPs

Oktopost

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. A strong B2B social media publishing strategy can change the game. But that’s not all we set out to do.

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How Social Media and CRM Integrations Can Improve Your Customer Relationships

Oktopost

Customer relationship management is one of those subjects that changes more often than it keeps still. The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. But a CRM used in isolation is still limiting.

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Cetera Financial Group, Lenovo and Prophix Software Boost Video Marketing Results with Vidyard for Eloqua

Vidyard

In addition to offering a complete video hosting and management solution, Vidyard enables marketers to identify individual video viewers and track their viewing activities within Eloqua and other marketing automation platforms. Just knowing whether someone watched a video is not a true measure of engagement.

Eloqua 50
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Cetera Financial Group, Lenovo and Prophix Software Boost Video Marketing Results with Vidyard for Eloqua

Vidyard

In addition to offering a complete video hosting and management solution, Vidyard enables marketers to identify individual video viewers and track their viewing activities within Eloqua and other marketing automation platforms. “Video is the perfect way to engage audiences,” said Vidyard co-founder and CEO Michael Litt.

Eloqua 50