The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. The Digital Future: B2B Marketing Trends 2022. The following are the strategies that we think B2B marketers should take note of to inform their 2022 strategies. Trend 4: Focus on Customer Retention.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance. Avoid paid keyword traps.

PPC 101

PPC Work Management SEO Top of Funnel 101

KoMarketing Associates

AUGUST 3, 2022

If you work in marketing, you’ve probably heard about Google sunsetting Universal Analytics and making us switch to GA4. . It’s been hard to miss with the outpouring of memes, including my personal favorite: So what does the end of Universal Analytics mean for B2B digital marketing? Why Should B2B Marketers Switch Now?

Marketing Report 222

Marketing Report B2B Marketing Marketing Analytics Tools POS 222

Optinmonster

SEPTEMBER 2, 2021

And one of the biggest names on the market is BigCommerce. WooCommerce is hands down the most popular eCommerce platform on the market. Inbuilt marketing tools. Pricing: Paid plans start at $29/month. You can easily add personalized content to your shopping pages with drag and drop tools. WooCommerce .

Ad Building 59

Ad Building eCommerce Work Management Best Practices 59

Optinmonster

FEBRUARY 26, 2020

In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. Pay-per-click advertising, also called “paid search,” is a model that lets marketers place ads on an ad platform, paying the platform each time someone clicks the ad.

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

Martech Advisor

AUGUST 29, 2019

“ E-commerce marketing pertains to activities that guide shoppers through the conversion funnel.” ” In this article, we will look at the concept of e-commerce, different e-commerce business models, top e-commerce platforms, and how to create an e-commerce marketing strategy and the tools required to execute it.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Martech Advisor

OCTOBER 11, 2019

That’s why retail businesses make lead management a crucial part of their sales strategy. Lead management allows retail businesses to run lead generation and nurturing activities across various marketing channels. Lightspeed Retail is an omnichannel POS system for small and medium scale retailers.

Work Management 46

Work Management Marketing Management Lead Management Marketing Automation Services 46