KoMarketing Associates
NOVEMBER 6, 2014
Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models. 79% of B2B Marketers Believe Social Media is an Effective Marketing Channel ( link ) . Social media is one of the most difficult channels to truly measure ROI on if you are looking simply at last-click attribution. Need some help?
SWZD
JULY 12, 2017
Hello there, From where does your company generate B2B sales leads? How frequently do you test a new B2B channel, and how many new ones do you typically adopt? How do you select content to promote in these campaigns, and judge channel fit for each offer? Webinar Thoughts: Selecting B2B Marketing Channels Successfully.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
MarketJoy
JULY 27, 2018
Long gone are the days where buyers relied on salespeople to be their sole education channel. As a marketer or salesperson, how can you use these tools and channels to your advantage? These buyers love to socialize and believe strongly in word-of-mouth. There is no #1 marketing channel. Social Guys. Unaware People.
Optinmonster
DECEMBER 14, 2021
With a cross-channel engagement feature, you can coordinate 1 to 1 communication with your leads across online and offline platforms. This helps you attract more leads and improve the quality of sales leads. Key Features: Marketing Automation rules to engage and attract more leads. Adobe Marketo Engage.
Inbox Insight
JULY 7, 2020
With so many different stakeholders in one purchase, it is vital to think carefully about which members of the decision-making unit to include in your lead gen targeting. You need to make content for each member of the DMU, then target IT leads across multiple channels to make sure you are reaching all of those involved.
Valasys
DECEMBER 20, 2019
Owing to the rapid innovations in the ways audiences are being discovered, engaged & tempted to take actions to expedite & optimize the conversions, the subsequent multi-variety testing of the marketing & advertising campaigns for the B2B businesses is an uncompromising & core marketing activity for the B2B marketers.
Anteriad
APRIL 25, 2023
An effective call to action – at the end of content, for example – makes visitors to a website more likely to become a lead. Channel partner A person or organization that provides services or sells products on behalf of a software or hardware vendor. Campaign A specific series of activities used to market a product.
Expert insights. Personalized for you.
120 
Let's personalize your content