B2B Reads: AIDA, Fraudulent Lead Gen, and Sales & Marketing Secrecy
NOVEMBER 17, 2018
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Is it Fraudulent to Spend Money on Lead Gen Without an ROI? Turning Word-of Mouth Marketing into a B2B Weapon.