Schubert B2B

JUNE 23, 2023

Did you know that 89% of B2B marketers use LinkedIn for lead generation? And 62% say that the platform generates over 2 times more leads than the next-highest social channel. The good news is that anyone can turn the platform into a lead-generating machine. Let’s get started! Look no further.

Linkedin 62

Linkedin Lead Scoring Lead Ranking Leads 62

SocialPilot

JANUARY 14, 2024

Lead Gen Forms on LinkedIn can increase conversions by 3x. 89% of B2B marketers rely on LinkedIn for lead generation. 62% of B2B marketers generate leads on LinkedIn successfully, over double the next-highest social channel. 80% of B2B leads coming from social media are from LinkedIn.

Statistics 75

Statistics Linkedin User-Generated Content CTR 75

ViewPoint

JULY 19, 2012

Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. Brian is also CEO of InTouch and author of Lead Generation for the Complex Sale.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

markempa

MARCH 2, 2017

In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Three Lead Generation Stages You Need to Nurture. At this stage, you’re moving them from being a lead to a sales qualified opportunity.

Lead Nurturing 120

Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

Vidyard

JANUARY 7, 2016

Historically, lead generation has been the engine that drives B2B profits. But in either case, traditional lead generation has also been plagued by a small handful of recurring problems — most revolving around lead quantity, lead quality, or return on investment (ROI). such as the three below.

Account Based Marketing 50

Account Based Marketing Lead Ranking Top of Funnel Sales Qualified Leads 50

markempa

OCTOBER 27, 2014

Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales. Engage in lots of testing beyond lead capture.

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

Aberdeen

JANUARY 16, 2019

Once the automated engagement and lead generation became apparent, consumers underwent a transformation of their own: a content consumption redirect straight into the topical authority of third-party sites like Forbes or Business Insider. We have zero intent of wasting a client’s time. We don’t like wasting our time.

Buyer Intent 40

Buyer Intent Intent Sales Qualified Leads Intent Data 40

Albacross

JUNE 20, 2018

These guys are really rockstars - they have an 80% closing rate, and even if we were to pay for lead generator software , I don’t think we’d be able to improve our sales process that much. Let’s say you start using a B2B lead generation software , and this helps your sales reps get through their research in half the time.

Marketing Automation Services 110

Marketing Automation Services Work Management Marketing Management Lead Generation 110

Directive Agency

MAY 20, 2020

Create your TAM in LinkedIn by setting an audience that targets specific businesses and job titles, effectively targeting your potential lead, and build ads off that audience. Referral traffic encompasses any traffic that comes from a person clicking a link that leads them back to your site.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Webbiquity

MARCH 19, 2024

Bliss: Implement Short and Simple Lead Gen Forms Bliss is a B2B coffee company that has been using Instagram for lead generation. However, the company has decided to launch a new campaign that keeps up with the trends—a storytelling video that offers short lead gen forms. 40% lower cost per lead.

Paid Search Agency 187

Paid Search Agency VALS Ads Practices 187

Inbox Insight

NOVEMBER 23, 2022

What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. What are B2B leads? Why is B2B lead generation important?

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

PureB2B

JANUARY 3, 2022

It’s no secret lead generation is one of the key challenges all marketers face. While the concept of collecting and delivering authentic and qualified sales leads isn't new, the different ways marketers can increase the number of leads that eventually convert into sales has certainly evolved. Time for a Temperature Check.

Top of Funnel 62

Top of Funnel High Quality Lead Lead Gen Sales Qualified Leads 62

Heinz Marketing

JULY 9, 2021

Incorporate buyer intent data against a suite of content-targeting and syndication solutions. Develop an informed targeting approach that incorporates real intent from real, in-market professionals. Leverage the only open bidding marketplace for B2B lead gen. 100% of the leads received have opted-in.

Paid Content 136

Paid Content Marketing Automation Services Work Management Marketing Management 136

Markempa

APRIL 30, 2019

Three Lead Generation Stages You Need to Nurture Top of the Funnel (TOFU): People at this stage are searching for ideas, tips, and resources to help them answer questions and get ideas for problems they’re facing. During this stage, you’ll share content to help progress them from interest towards purchase intent.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70

Aberdeen

MAY 3, 2019

How can poor results be marketing’s fault if you hit all your lead gen goals? How could sales have fallen short when they were working off of your qualified leads? The biggest miscommunication between sales and marketing happens when you hand off qualified leads. But many MQLs aren’t actually showing purchase intent.

Top of Funnel 40

Top of Funnel Lead Ranking Marketing Qualified Leads Intent Data 40

Unbounce

APRIL 17, 2019

Social media users have low purchase intent. Sure, you might pique their interest with a well-optimized social media post, but that desire wanes with every step they take: This is a highly unscientific graph based on the general trends we’ve seen with users of jumper. They’re looking for a distraction, not a new widget.

eCommerce 111

eCommerce Tactics Top of Funnel Branding 111

Inbox Insight

JANUARY 5, 2023

Possibly the biggest misconception when it comes to demand generation is that it’s lead generation. Lead gen relies on your sales and marketing teams generating quality leads by identifying your ideal customers and enticing them to purchase your solution. Demand gen vs lead gen.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Webbiquity

SEPTEMBER 8, 2010

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. Small Biz Lead Gen Surges with Social by eMarketer.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100