article thumbnail

10 Online Lead Generation Techniques for Professional Services

Hinge Marketing

Professional services firms have been relatively slow to adopt online lead generation techniques. It’s not surprising given that many commonly used online lead strategies such as contests or sweepstakes are simply inappropriate for many professional services firms and their clients. 4) Online Networking.

article thumbnail

Paid Search Basics for B2B Marketers

Launch Marketing

Pay-per-click (PPC) is popular because you’re paying for the clicks that drive traffic directly to your website. To execute this effectively, it’s important to first choose the right keywords. The right keywords are specific, relevant and commonly searched. Branded Keywords: Words that contain the brand name or company name.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100
article thumbnail

Why Your Law Firm Marketing Plan Must Include Call Tracking

Go Beyond SEO

Keyword Tracking. With call tracking not only will you know what search engine they used, you’ll know the keyword they typed into the search engine to find you. With call tracking not only will you know what search engine they used, you’ll know the keyword they typed into the search engine to find you.

article thumbnail

Top 9 Affiliate Marketers You Need To Know About

Outgrow

They sparked the affiliate in him and taught him the right keywords to use. Today, she’s heavily into PPC, both via landing pages and direct to merchants. Kirsty also does Bing and Yahoo PPC to landing pages. There are varies niches that you can tap into - Copy, web design, social media, SEO, PPC, etc. Andrew Payne .

article thumbnail

12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Members of this group are highly experienced professionals with expertise in analytics, inbound marketing, social media, SEO, PPC, B2B – all things internet marketing. Online Lead Generation – 54,553 members. Arguably one of the most critical aspects of B2B marketing.

Linkedin 120
article thumbnail

Why Your Law Firm Marketing Plan Must Include Call Tracking

Go Beyond SEO

Keyword Tracking. With call tracking not only will you know what search engine they used, you’ll know the keyword they typed into the search engine to find you. With call tracking not only will you know what search engine they used, you’ll know the keyword they typed into the search engine to find you.