Customer Experience Matrix
JUNE 13, 2016
This is a trend that’s been clear for some time; it’s a big part of the intent data and predictive data excitement of the past year or two. It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014.
Customer Experience Matrix
JUNE 2, 2009
Summary: marketing vendors offer several types of social media applications. Social media is this month’s Trend of the Year. CRM vendor RightNow offers something similar under the label of Cloud Links. - InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
FEBRUARY 2, 2024
It’s a term that martech vendors love to throw around, often painting a picture of a perfectly harmonized suite of tools that effortlessly talk to each other, sharing data and insights like old friends. You’re looking at issues of compatibility, where tools from different vendors might not speak the same technical language.
Customer Experience Matrix
JANUARY 5, 2010
Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. The vendors also charged additional per-user fees for these modules. Social media.
Martech
OCTOBER 4, 2021
I think it’s fair to say there’s a trend here. Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Last week, Zylotech became part of ABM platform Terminus. Why we care.
Customer Experience Matrix
DECEMBER 8, 2011
Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). But social is clearly growing fast and has great potential.
Leadspace
JANUARY 4, 2017
This has included a lot of forward-looking trends and thought leadership specific to Earned Media and Communications going through this data, technology, and measurement transformation specifically. So, happy new year, and here are some of my thoughts on what we’ll see as priorities for adoption and investment in 2017.
Expert insights. Personalized for you.
120 
Let's personalize your content