Customer Experience Matrix

JUNE 13, 2016

This is a trend that’s been clear for some time; it’s a big part of the intent data and predictive data excitement of the past year or two. It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Could marketers finally be ready to spend on measurement? Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. Social media.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

DECEMBER 8, 2011

Social media is arguably overhyped as a marketing trend: it gets well under 10% of marketing budgets (different surveys have figures from 3% to 8%) and results are questionable (it was rated the least effective content marketing tactic in a recent MarketingProfs study ). Results are summarized in the table below.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

JUNE 2, 2009

Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. CRM vendor RightNow offers something similar under the label of Cloud Links. -

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Martech

OCTOBER 4, 2021

Good morning, Marketers, and how many more independent CDPs will be gobbled up? I think it’s fair to say there’s a trend here. This helped the company streamline some of their automation. “We We were able to combine our marketing automation and CRM and do a lot more,” she said. “So It’s a scaling issue.”

Acquisitions 100

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 100

Customer Experience Matrix

JANUARY 7, 2010

But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. business-to-business marketing automation. I do expect vendors to converge on more standard social media features. inbound marketing.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Leadspace

JANUARY 4, 2017

This has included a lot of forward-looking trends and thought leadership specific to Earned Media and Communications going through this data, technology, and measurement transformation specifically. So, happy new year, and here are some of my thoughts on what we’ll see as priorities for adoption and investment in 2017.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116