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Intent Data : How to Use it to Generate Quality Sales and Marketing Leads

DealSignal

Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? What is B2B intent data? What is B2B intent data? Intent data allows you to identify and target these specific folks, almost in real-time. Signs of buyer intent.

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Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking

Vidyard

While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment. They also have a helpful Slideshare. 3 Questions You Gotta ask!

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Spray and Pray? No Way. 5 Types of Data that Drive Marketing Efficiency

DemandBase

Purchase Intent. When hand-raisers appear at all (just 3 percent of buyers complete forms today), it’s typically late in the purchase cycle. And they may not even be a definitive indication of purchase intent. Think of purchase intent as the new lead–the new highly qualified lead.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Paid ads get 65% of all clicks for high commercial intent searches. So while people often ignore ads when searching for information online, they have no qualms clicking on them when they’re looking to make a purchase soon. Here are a few more examples of keywords/modifiers that imply purchase intent: Where to buy.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Paid ads get 65% of all clicks for high commercial intent searches. So while people often ignore ads when searching for information online, they have no qualms clicking on them when they’re looking to make a purchase soon. Here are a few more examples of keywords/modifiers that imply purchase intent: Where to buy.

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The Future of B2B is Changing. Are You Ready?

Engagio

CHANGE #3: Use Intent and Predictive Analytics to Focus Your Efforts. Potential buyers signal interest in the form of what they’re reading, long before they’ve identified solutions and visited a corporate website or begun a formal RFP process. Is that level of interest trending up, showing early stages of purchase intent?

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The Marketer's Guide to Developing a Strong Corporate and Brand Identity

Hubspot

Or if you prefer, it can be achieved with an in-depth research survey and audit that looks at your brand awareness, usage, attributes, and even purchase intent. The basic intent is to paint a clear picture of what your brand stands for and how you want it perceived by your customers. but more on that later.