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Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking

Vidyard

While writing one of these babies is a time-consuming process, a request for proposal (RFP) gives you the opportunity to outline your requirements for implementing a new piece of software or service, and ensure you get the best value for your investment. They also have a helpful Slideshare. 3 Questions You Gotta ask!

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Spray and Pray? No Way. 5 Types of Data that Drive Marketing Efficiency

DemandBase

Purchase Intent. When hand-raisers appear at all (just 3 percent of buyers complete forms today), it’s typically late in the purchase cycle. And they may not even be a definitive indication of purchase intent. Think of purchase intent as the new lead–the new highly qualified lead.

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Intent Data : How to Use it to Generate Quality Sales and Marketing Leads

DealSignal

The type of intent signals a user is leaving and the strength of those signals can indicate a user’s interest in your product, which is invaluable for creating targeted marketing campaigns or delivering strong sales cadences. Make your RFP process faster and easier with our comprehensive checklist on what to ask vendors.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Here are a few more examples of keywords/modifiers that imply purchase intent: Where to buy. RFP, proposal, quote. “water socks vs water shoes”) and focus on keywords that imply a readiness to buy (e.g. buy water shoes” or “water shoes best price”). Promo code. Call, contact. Product] pricing, cost.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Here are a few more examples of keywords/modifiers that imply purchase intent: Where to buy. RFP, proposal, quote. “water socks vs water shoes”) and focus on keywords that imply a readiness to buy (e.g. buy water shoes” or “water shoes best price”). Promo code. Call, contact. Product] pricing, cost.

SEM 40
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The Future of B2B is Changing. Are You Ready?

Engagio

Potential buyers signal interest in the form of what they’re reading, long before they’ve identified solutions and visited a corporate website or begun a formal RFP process. Is that level of interest trending up, showing early stages of purchase intent? In this new model, we don’t wait for accounts to come to us.

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The Marketer's Guide to Developing a Strong Corporate and Brand Identity

Hubspot

Or if you prefer, it can be achieved with an in-depth research survey and audit that looks at your brand awareness, usage, attributes, and even purchase intent. Here is an RFP (request for proposal) template you can use to formulate your thoughts if you choose to reach out to agencies. but more on that later.