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Top-of-the-Funnel Marketing: How to Win in Crowded Markets

Televerde

Today’s B2B buyers have more information and options than ever before. A standout top-of-the-funnel marketing strategy is a must for brands that want to catch the attention of their target prospects and win them over their competitors. Fortunately, today’s marketing automation tools are now designed for just this challenge.

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Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

Valuable content: Offer something of value to your sales prospects before expecting something in return (other than their basic contact information). At mid-funnel, invite prospects to register for a webinar or a free trial. An advocacy marketing platform can help turn customers into brand advocates helping you generate more leads.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

You’ll need to set up an exit intent campaign with a lead magnet, like this one: A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address, or other contact information. This can help you get new business via social sharing and word-of-mouth promotion.

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The Types of B2B Influencers Your Company Needs to Power Marketing

EveryoneSocial

Because generally, B2B products have a bigger purchase size and word of mouth is critical for brand awareness, driving marketing reach, and sales. Leads developed through employee social marketing convert 7x more frequently than other leads. You can generally find them on Twitter or LinkedIn. Bazaar Voice ).

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8 New Ways to Use Chatbots and Automated Marketing in 2019

ClearVoice

Chatbots and marketing automation tools allow modern marketers to personalize brand messaging, perform outreach, and deliver support to prospects and customers. These automation tools help create efficiencies and increase productivity without the requirement of added headcount or time. Lead Generation. Data Collection.

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It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

How do you coordinate marketing, sales, and service teams across your company to attract, engage, and delight your audience? How do you accelerate that virtuous cycle of word-of-mouth — or, word-of-keyboard, as the case may be — to win more customers and make them happier customers? Account-based marketing tools.

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50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

A total of 86 percent of respondents from a study by Research+Data Insights found that word of mouth from peers was the most influential factor in narrowing their options for potential vendors. Other popular forms of content assessed by researchers included webinars, blog posts, and videos. Search and Social. source ).