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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success. However, what matters most is the strategies you create to achieve them. Event Networking Strategy.

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Tactical video for technology sales and marketing


Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. Different kinds of tactical video. The table below is adapted from an excellent article, What’s a Successful ABM Strategy Without Killer Content? ,

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The Importance of Account-Based Marketing: Past, Present, and Future

Only B2B

The average click-through rate for emails is 2.6%. Because many new marketing efforts lack the proper segmentation, personalization, ideal client representations, or customer research. Because of these crucial elements, account-based marketing presents a fantastic opportunity.

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8 Simple Steps to Prep Your Webinar Funnel for Sales


Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. How Do I Create a Sales Webinar?

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

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Using Data to Run Your Sales Development Team


Over the last twenty-five years, I have worked in a variety of environments and roles that, in one way or another, focused on the pursuit of sales. Through it all, it was clear that having the right metrics presented with actionable insights was the key to getting better. Running the sales development team at InsightSquared has afforded me the opportunity to create such an environment and keep our team motivated by exposing a clear path to improvement.

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The 10 Best Webinar and Webcasting Tools


With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers?

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How to use Presentations as a Content Marketing Tool

But have you ever pondered about using PowerPoint presentations as a tool to market your content? A presentation provides you an opportunity to showcase your information in a visually impressive way. Wondering how presentations can help you achieve your content marketing goals?

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Are You Truly Persuasive When You Make Presentations?

Writing on the Web

To be truly persuasive, all professionals must make presentations. Are your presentations truly persuasive , or could you improve? Even if you’re not in sales, and even if you’re a natural born speaker, you need to hone presentation skills so that you connect as confident, knowledgeable and trustworthy. I don’t often promote other people’s webinars, but I honestly feel this is worth it. Content Creating Processes: Do you know too much?

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LiveDocs use cases: Thinking beyond traditional presentations


If your sales organization customizes or personalizes content, your marketing team can save time by eliminating one-off requests. I want to create targeted messaging to show the value of a webinar to customers across different industries.

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Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.

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Nine Practical Guides to Public Speaking and Presentations


Whether you’re the type of person who eagerly dashes off a proposal for every speaking opportunity that comes your way, or the type who avoids the spotlight as much as possible, public speaking—delivering presentations to our peers, customers, prospects, or other audiences—is a part of virtually every marketing and PR professional’s life. How can you get and keep a roomful of people engaged with your presentation? It dampens your connection with the audience.”

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5 Advantages of Sales Funnel Marketing


Sales funnel marketing is all about the orchestration of your branding and business development endeavors in a way that helps salespeople acquire new potential customers and ultimately prompt those leads to make a purchase decision. Adopting a sales funnel strategy simplifies marketing.

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Mereo Presented Gold Medal in Top Sales Awards 2021 eBook Category


AUSTIN, TX (JAN 2022) — Mereo LLC, a revenue performance consultancy to Fortune 500 B2B organizations and high-growth mid-enterprise organizations backed by private equity firms, has been awarded the gold medal in the 2021 Top eBook/White Paper category in the Top Sales Awards.

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Webinar Recap: From Lagging to Leading Sales Indicators


The metrics that help you get ahead of risks and upside. Yet, whether you are looking at Coverage Ratios, Time in Stage or even Win/Loss Rates — these metrics all show you where you are, rather than predicting where you will land. Want to put your sales team in the driver’s seat?

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

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How to increase sales with webinars in 2020


One of the main benefits of Digital Marketing is the possibility to adopt different strategies to impact the buyer persona. With the right strategy, doing a webinar can become an efficient sales tool. What can be done to increase sales with webinars?

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Being present during times of uncertainty


But that has not stopped us from being present, fostering personal and professional growth, and giving back to the community. Be social, be kind, be present, be honest with colleagues if you are not in the best space (physically or mentally) to focus.

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[Webinar Review] Scaling an Inbound Sales Development Process


Perhaps when it overwhelms a go-to-market (GTM) motion reliant on time-consuming, inefficient manual processes. Once you understand where you’re at, you’re better able to establish goals around where you want to be, as well as strategies and action plans to get there.

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An Extreme Guide to SaaS Sales: Process, Metrics +More!

accelerate agency

Like everything else, sales have gone online, and that’s especially true for the SaaS industry. In the following article, we’re going to give you all the details and tricks you need to finetune your SaaS sales game so you can make sure you’re selling your SaaS product in the best way possible.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

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Marketing Funnel vs. Sales Funnel: A Complete Guide

Ledger Bennett

Have you ever wondered how sales and marketing fit together? What someone meant when they talked about the funnel? Well, we’ve put together a complete guide for you to learn all about the two different types of funnels we utilize daily. What is a Marketing Funnel?

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How to Integrate Social Media Throughout Your Sales Funnel


Enter the sales funnel: a theoretical representation of a customer’s journey towards a purchase. A sales funnel is a crucial part of any successful marketing strategy. Here are some key tips to help you integrate social media into your sales funnel.

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What’s the Right Content for Each Stage of the Marketing Funnel?

Single Grain

This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. Today: The average customer engages with 3-5 pieces of content before talking to a sales rep. In this framework, every piece of content you create is an opportunity to bring a new lead closer to a sale or to inspire an existing customer to take action.

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Webinar: How to Develop Content that Drives Sales Conversations

Sales Engine

In this webinar clinic, Presenter Mike Vannoy, Co-Founder and COO of Sales Engine Media will diagnose three of the most common mistakes that B2B companies make in their content strategy that results in lost opportunities.

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Every business asks the same question: How can we increase revenue? Gary Galvin is here to answer that question. He will help you define metrics to drive success, empower your sales team, and create a culture driven by results and accountability; because when your team clearly understands what path they’re on and why they’re on it, they are that much more likely to achieve results.

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5 Inspiring Women Leaders in Sales to Follow Today


This International Women’s Day, we’d like to give a shoutout to women leaders in the tech industry, especially those in sales leadership positions. Looking for sales leaders to follow for inspiration and best practices? Jill Konrath is one of the most recognized women in sales.

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Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part 2

B2B Lead Generation

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. It’s chock full of immediately actionable advice, emerging from data-driven case studies and science-based research, to help you make the most of the time and money you have remaining in 2011 and begin 2012 on solid ground.

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5 New Sales Tactics to Try This Year


The pandemic brought a lot of business sales strategies – and outcomes – to a screeching halt. This year, it’s all about finding ways to get back in motion again — which includes seeking out new tactics that will help boost sales and make up for lost revenue.

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How to Revolutionize Your Sales Enablement Strategy in 2021


Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. B2B Sales

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Is the Customer Really the Focus of Your Organization?

Vision Edge Marketing

Work by MarketCulture Strategies , found that “a strong customer-obsessed culture is the single most important driver of future business performance.” Their research found that companies that are more customer-centric achieve higher profitability. Let go of the outdated sales funnel.

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Contify Partners with Fletcher/CSI to Present a Webinar on Optimizing Market Insights & Competitive Intelligence through Integrated Primary & Secondary Research


This complimentary webinar is scheduled from 11 AM to 12 PM ET on Wednesday, 16 September 2020. This requires that organizations make decisions that are informed by secondary data, and targeted primary research. To register for this upcoming webinar, please click here.

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Report: B2B Buyers Engaging Earlier with Sales

The Point

For the last decade or more, it’s been an accepted principle – almost a key tenet – of B2B demand generation that business buyers don’t want to talk to a sales rep until the last possible moment. It’s why, for example, we marketers have assumed control for more and more of the lead funnel. Now that lead has to be nurtured, educated, scored, enriched, appended and qualified before we would dare hand it off to sales. Sales Alerts.

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How to Own Your Next Presentation


Author: Maggie Jones Be honest: could you get through an entire presentation without saying “um”? And lastly, do you know the one thing you want your audience to take away from your presentation? Knowing how to give a stellar presentation could affect your company’s reputation within your industry, your ability to clearly communicate with prospect and customers, or even the timing of your next promotion. Don’t bombard your audience with information.

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8 proven B2B sales lead generation methods

Sales Lead Insights

Generate more sales leads by including each method into your lead generation programs. In order to generate sales leads from these prospective customers, it’s critical to have an effective website that is designed to be a lead generation machine, and takes full advantage of Search Engine Optimization (SEO) techniques so it will be found by prospective customers when they are actively searching. Email.

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tools of the trade: webinars and online presentations

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. Understand and map your needs First and foremost, you should list out all the ways in which your company will be using webinars and the platform.

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Enterprise Sales vs. SMB Sales: Decoding the B2B Sales

Unbound B2B

Quick Summary: Enterprise sales vs. SMB sales can help you understand the fundamental difference between B2B sales processes. Enterprise sales involve big contracts and higher risks. SMB sales are less risky but faster to achieve. What are B2B SMB Sales?

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Transforming sales teams in financial services (part 2)

Seismic - Sales Effectiveness

In our prior blog post, transforming sales teams in financial services (part 1) , we discussed the challenges Financial services firms face in delivering a best-in-class client experience. It’s not enough to present product information or pure data.

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The Top 29 Sales Blogs Every Sales Professional Should Read


Best Sales Blogs: Sales Hacker. Jill Konrath's Fresh Sales Strategies. HubSpot Sales Blog. Sales Solutions Blog. The Filling the Funnel Blog. Sales Gravy. Marc Wayshak's Sales Blog. Sales for Life. LinkedIn Sales Blog.

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The Types of Videos to Use at Each Stage of the Marketing Funnel

Single Grain

If you’re serious about investing your marketing dollars into strategies that get results, building a sales funnel with tailored video messaging should be a strong part of your business growth plan. Sales Funnel Review. What’s the purpose of the sales funnel ?

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