Marketing Insider Group

OCTOBER 20, 2020

moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. How can you effectively build a webinar strategy that drives ROI?

Webinar Metrics 363

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 363

Webbiquity

DECEMBER 10, 2024

This blog post explores the top content distribution strategies that work. Top 10 B2B Content Distribution Strategies to Ace the Market The targeting capabilities of platforms like LinkedIn and industry-specific websites make reaching your target audience online relatively easy. Conduct online polls. Host live sessions.

Paid Content 152

Paid Content Distribution Top of Funnel Webinar Metrics 152

Oktopost

JULY 8, 2024

Demand generation trends change super fast, so you need to adjust your demand generation tactics as well. One day, you’re generating demand with a stellar email campaign; the next, you need to jump on LinkedIn live with an industry influencer to create buzz around a new product feature. Source Demand Generation in 2024: What’s changed?

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Martech

AUGUST 21, 2024

Adobe Marketo’s latest updates unveil powerful new features within Adobe’s Connect Engagement Dashboard, Room Management and enhanced webinar customization options, transforming the way webinars are managed and personalized. Unlock a wealth of data The dashboard transcends basic registration metrics.

Webinar Metrics 112

Webinar Metrics Marketo User-Generated Content Interactive Marketing 112

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. Five percent of respondents planned to increase webinar production in 2020.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. A tool to manage and produce conferences, workshops, and other virtual events.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

JANUARY 18, 2021

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. Source: SuperOffice.

Top of Funnel 349

Top of Funnel Marketing & Strategy Deliverability Marketing Automation Services 349

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. A recent poll conducted by ZoomInfo found that over 85% of respondents actively look for ways to automate their work.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Marketing Insider Group

JULY 29, 2020

Measuring and reporting on their effectiveness is no one’s favorite part of the job as it requires a lot of research, takes up tons of time, and is honestly, quite boring. The reason that many marketers dread the reporting process of their lead generation strategies is that they oftentimes don’t even know where to begin.

Lead Generation 136

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 136

Webbiquity

MARCH 31, 2022

They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. Here are eight B2B marketing strategies that can make a big difference today. Guest post by Sumeet Anand.

Marketing Budget 306

Marketing Budget Enterprise Management Sales Management Work Management 306

Martech

AUGUST 19, 2024

The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement. Sales and marketing alignment : ABM fosters stronger collaboration between sales and marketing teams, aligning them toward common goals.

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Sales Management 118

Webbiquity

JANUARY 26, 2021

For example, microsites are no longer a productive tactic , other than for special-purpose uses such as new product launches or event promotion (in conjunction with paid advertising). Using article marketing, reputation management, or social bookmarking for SEO stopped working years ago. Web Presence Optimization: The Present.

Paid Content 363

Paid Content Optimization Marketing AI Microsite 363

Circle Studio

MAY 23, 2024

Hosting effective webinars is a great way to demonstrate expertise, build trust, and win more projects with your target audience. However, creating a successful webinar requires more than just presenting information — it involves careful planning, engaging content, and strategic promotion.

Webinar Metrics 78

Webinar Metrics Privacy Policies Practices Design 78

Zoominfo

AUGUST 21, 2019

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. But in today’s digital world, the line between sales and marketing is increasingly blurred.

Top of Funnel 241

Top of Funnel Content Marketing Digital Marketing Funnels Case Studies 241

sagefrog

FEBRUARY 3, 2025

An integrated marketing strategy addresses these challenges by creating a unified plan, ensuring every campaign, channel, and interaction works together to achieve measurable business outcomes. Integrated marketing also eliminates redundancies and focuses resources on tactics that drive results.

ROI 98

ROI Top of Funnel B2B Marketing Webinar Metrics 98

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Demand generation is the process of building awareness and interest in a brand’s products and services. Demand Gen = Sales + Marketing. What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 225

Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. Here at OptinMonster , we’ve been refining our video marketing strategy for years. Video marketing is the process of using video content to promote your brand, product, or service. Globally, 92.3%

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

Only B2B

MARCH 12, 2025

Are webinars just another passing trend in B2B marketing? Webinars are not just populartheyre one of the most effective content formats in B2B marketing. With a single webinar, you can repurpose content into six different assets , making it a highly cost-effective strategy. And yes, webinars drive serious lead generation.

Lead Nurturing 62

Lead Nurturing Sales Qualified Leads Webinar Metrics Lead Ranking 62

Trade Press Services

MAY 27, 2025

Webinars are one of the most effective tools in a B2B marketers toolkit. About three-quarters of B2B teams consider webinars one of the best ways to generate high-quality leads. At the same time, marketing efforts achieve maximum ROI only when webinars are thoughtfully tailored to the buyers journey. Theyre looking for insights.

Top of Funnel 95

Top of Funnel Buyer's Journey Webinar Metrics Enterprise Management 95

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Incorporating live demonstrations within your webinars adds an extra layer of impact.

Webinar Metrics 325

Webinar Metrics Demand Work Management Video Marketing 325

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. It’s that time of the year when new objectives drive marketing teams to come up with strategies and initiatives to reinvigorate lead generation efforts.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

InsightSquared

FEBRUARY 1, 2019

Over the last twenty-five years, I have worked in a variety of environments and roles that, in one way or another, focused on the pursuit of sales. Through it all, it was clear that having the right metrics presented with actionable insights was the key to getting better. Don’t be afraid to experiment.

Top of Funnel 230

Top of Funnel Conversion Rate Work Management Correlation 230

Webbiquity

MAY 31, 2022

This post takes a deep dive into eight tactics you can integrate with your LinkedIn marketing strategy and set yourself up for success to post content and generate leads. Next, you’ll need a lead nurturing strategy. You can automate the entire appointment-booking process with tools like Appointlet. Host a Live Event.

Linkedin 343

Linkedin Marketing & Strategy Marketing Strategy B2B Marketing 343

Heinz Marketing

APRIL 30, 2025

In this webinar , t hey delved into real-world applications, debunked prevalent myths, and shared strategies to harness AI effectively in sales development. In this webinar , t hey delved into real-world applications, debunked prevalent myths, and shared strategies to harness AI effectively in sales development.

Marketing AI 71

Marketing AI Webinar Metrics Enterprise Management Lead Ranking 71

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. Take a look at the data and the numbers. Marketing Charts ).

Stats 336

Stats Marketing & Strategy Marketing Strategy Webinar Metrics 336

Webbiquity

NOVEMBER 28, 2023

Crafting an impeccable B2B sales journey isn’t straightforward. Many sales reps struggle with it, as if stumbling in the dark. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. What is B2B Sales Experience? Guest post by Eduard Klein.

B2B Sales 200

B2B Sales Webinar Metrics B2B Peer-to-peer 200

SocialPilot

JANUARY 27, 2025

Its about building meaningful relationships with your target audience, establishing authority, and fueling growth. But heres the catch: Creating a winning B2B social media strategy isnt just about posting your industry updates and calling it a day. What is a B2B Social Media Strategy? Lets dive in.

Social Media 97

Social Media Marketing Automation Services Webinar Metrics Budget Programs 97

Salesforce Marketing Cloud

FEBRUARY 3, 2025

Words hold power in friendships and communities, but also in sales. Using the right sales terms can make your prospect feel secure instead of defensive, as if they’re investing in an answer rather than being pressured into a decision. Learn more What you’ll learn: What are sales terms?

Sales Management 52

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 52

Marketing Insider Group

FEBRUARY 1, 2021

You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. With a holistic perception of buyer intent in your business, your marketing and sales teams can improve the lead-qualification process and enhance sales conversions. Source: G2.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

Digital Transformation 359

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 359

markempa

APRIL 4, 2017

Some latch onto sales trends that only guide a short-term strategy, while others rely on new technologies to do the work for them. We’re constantly inundated with endless choices as to the way we create, pitch, and share content with today’s changing sales landscape. 1) Align Sales and Marketing. Fix content gaps.

Top of Funnel 275

Top of Funnel Content Cross-Selling B2B Sales 275

Webbiquity

MARCH 22, 2025

Take Courses A great way to learn the intricacies of running a business (and gain a qualification in the process) is to take courses. Among the skills you may be able to learn at professional development workshops are sales tactics, IT skills, conflict resolution, meeting management, team building, and general leadership skills.

Education 130

Education Ad Building Business Marketing Management 130

Vision Edge Marketing

OCTOBER 20, 2020

Work by MarketCulture Strategies , found that “a strong customer-obsessed culture is the single most important driver of future business performance.” Their research found that companies that are more customer-centric achieve higher profitability. As a supplier or partner you’ve done a good job integrating your processes with ours.

Lead Ranking 264

Lead Ranking Marketing Qualified Leads Organization Lead Scoring 264

KoMarketing Associates

DECEMBER 10, 2019

But maybe it’s been more of just a foothold than a well-planned and executed strategy. We’ve all been told for years to craft content and strategy differently depending on which social media platform we want to be on. Everybody’s just going to the Stories,” one freelance social media manager told me. It’s time to change that.

B2B Marketing 247

B2B Marketing Tactics Advertising Agencies Effectiveness 247

Heinz Marketing

SEPTEMBER 17, 2024

Effective marketing is the linchpin that connects businesses with their target audience, drives growth, and sustains competitive advantage. However, many B2B companies grapple with the decision of whether to manage marketing efforts in-house or collaborate with an external marketing agency.

Demand Generation Agencies 106

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Agencies 1 106