Should You Test That? When to Engage in SEO Split Tests
Moz
JUNE 10, 2020
For example, we have a client in the tire retail industry who shows up in the SERPs for all kinds of “tire” queries. We hypothesized that including the more specific phrase “winter” tires instead of “tires” in our meta titles during the winter months would lead to a higher CTR and more organic traffic from the SERPs.
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