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4 Marketing Technologies Every Company Needs to Embrace

Valasys

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels. CMS platforms help in creating mobile-friendly, user-friendly websites.

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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

Enterprise solutions like Salesforce and Marketo offer powerful integrations and additional CRM management. If you use a CMS like WordPress you can use services like Amazon SES and popular plugins to send email newsletters directly from your website. Tools like ConvertKit offer a streamlined email builder.

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Hubspot Alternatives

TrustRadius Marketing

Their professional package, which includes everything in the Starter package plus social media tools, SEO, marketing automation, and campaign-based reporting, starts at $800 a month. This solution offers vertical offerings for healthcare, life sciences, and financial service industries. .

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Questions To Ask When Evaluating Marketing Automation Tools

SmartBug Media

Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals? Native social media management? Integration with a CRM? Bonus: "In The Weeds" Questions.

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Today there are nearly 7,000 marketing software vendors, which include tools for website content management, CRM, email marketing, social media management, content marketing, SEO and collaboration among many others. Managing social media has become a staple of modern marketing duties.

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How to Build the Ultimate B2C MarTech Stack

QuanticMind

So it’s no surprise that only 9 percent of companies have a complete, fully utilized MarTech stack (according to an Ascend2 report ). Your website content management system (CMS) makes it possible to create pages of content on your site. Your website may or may not be the only CMS you use as part of your MarTech stack.

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Popular Tech in Travel and Tourism

TrustRadius Marketing

User-generated content (UGC) in its most basic form consist of social media feeds displayed on your website. Better yet, UGC platforms empower the user to easily request ownership rights from the original social media account, allowing you to utilize that asset in print materials and other collateral, if granted.