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4 Marketing Technologies Every Company Needs to Embrace

Valasys

In this era of extreme development and growth, the business industry has transformed into a battleground. With the introduction of newer and smarter marketing softwares and technology each day, companies have countless opportunities to achieve their business goals and connect to their consumer market effectively.

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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

Understanding its role within your overall plan and identifying key strategies to optimize your efforts will help set you up for success. The below questions can help you identify the right place to start. The below questions can help you identify the right place to start. Are We Ready to Improve/Add Email?

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

This article is intended to help marketers navigate the complex world of marketing technology. Today there are nearly 7,000 marketing software vendors, which include tools for website content management, CRM, email marketing, social media management, content marketing, SEO and collaboration among many others. But fear not!

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Questions To Ask When Evaluating Marketing Automation Tools

SmartBug Media

There are a number of options for automating the repetitive tasks that are involved in developing marketing campaigns and carrying out sales activities to both increase revenue and maximize efficiency, but it can be challenging to choose the marketing automation tools that are right for your business. Native social media management?

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How to Build the Ultimate B2C MarTech Stack

QuanticMind

So it’s no surprise that only 9 percent of companies have a complete, fully utilized MarTech stack (according to an Ascend2 report ). This also involves taking a hard look at your customer journey through the buying stages. Ghostery is a free tool that can help you do this. Analyze your Current Stack.

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10 Essential WordPress Plugins for Content Marketers

ClearVoice

Used by over 32% of all websites , WordPress is the top content management systems (CMS), with the richest integration options available. There are many to choose from to help improve UI and to help you reach your marketing goals, and even change your approach to marketing. Some WordPress plugins are worth it, some aren’t.

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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

ABM aligns marketing and sales by identifying key accounts and building a plan around engaging those people before and after they become a customer. Generally, the stages of this approach look like this: Identify your list of target accounts and ideal customer profiles. Advocate—turn customers into advocates. Salesforce.