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4 Marketing Technologies Every Company Needs to Embrace

Valasys

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels.

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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

An email marketing expert can help optimize each part of your funnel. Consider the following before you send your first email campaign: Do we need to fix foundational marketing/sales problems? Are you sending emails to increase sales, educate, or engage? We’ve all received emails that show signs of poor preparation or strategy.

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Hubspot Alternatives

TrustRadius Marketing

Hubspot has many draws: its forever free CRM, its integrated sales, marketing and service hubs, and its wide network of support. Hubspot offers software solutions for sales teams, marketers and service reps. But Hubspot might not be the right fit for everyone. . Let’s jump in.

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Questions To Ask When Evaluating Marketing Automation Tools

SmartBug Media

Not only have you made a fantastic decision for your business, but you’ve come to the right place for guidance through the process. Native social media management? Helpful Hint: Make sure to include your IT department, sales operations, and marketing department in this conversation. Integration with a CRM?

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . As the old saying goes, “if you measure it, you can manage it”.

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How to Build the Ultimate B2C MarTech Stack

QuanticMind

You probably use a variety of technologies and online tools to improve your sales and marketing. So it’s no surprise that only 9 percent of companies have a complete, fully utilized MarTech stack (according to an Ascend2 report ). So start by defining your business’ sales and marketing problems.

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Popular Tech in Travel and Tourism

TrustRadius Marketing

He is the Marketing Operations Manager at Simpleview. User-generated content (UGC) in its most basic form consist of social media feeds displayed on your website. 3 Digital Asset Managers (DAM). Lastly, this platform should integrate with your CMS, so you can easily pull assets into widgets on your website.