Martech
MAY 10, 2022
Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. I probably buy the most technology out of any buyer here at Planful. Combining buyer intent with social proof.
PureB2B
MAY 19, 2022
These are contacts who won’t be easily annoyed by a torrent of business topics and outreach efforts from several vendors. Add to this the 550 million professional users on the platform and B2B marketers have a very exciting opportunity on their hands. It Allows You to Be Part of the B2B Buyer’s Journey. B2B buyer’s journey.
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PureB2B
JUNE 16, 2022
B2B leads don’t stay in the same segment forever. Purchasing accurate B2B customer data fast-tracks your ABM campaign—assuming you find vendors with access to real-time data to pinpoint in-market buyers. . Implement a Lead Qualification Process. Use Emails for Data Collection. increase brand awareness?makes
TrustRadius Marketing
OCTOBER 3, 2022
Brands can determine how active a prospective buyer is within a sales cycle and target them throughout the research phase—before they reach out to vendors. Because downstream intent data is essentially first-party data made available mostly from review platforms, it contains direct and actionable buyer intent.
TrustRadius Marketing
OCTOBER 3, 2022
Sales and marketing teams understand that a core part of their job is reaching the right audience at the right time with the right message. But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. Understand your target market.
TrustRadius Marketing
OCTOBER 3, 2022
Bottom-of-the-funnel and in-market buyers. In-market buyers use TrustRadius to read in-depth, long-form content tailored to possible solutions, and brands can use insights from this behavior to help make predictions about purchase intent. These users are less likely to be browsing broad categories.
TrustRadius Marketing
OCTOBER 3, 2022
Higher-quality data will contain detailed, actionable, lower-funnel signals from an audience of actual buyers. This highly valuable data from TrustRadius is referred to as downstream intent data, which focuses on actual in-market buyers and is often the next best thing, in terms of quality and impact, after a brand’s own data.
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