Inbox Insight

JUNE 16, 2023

When only 5% of your B2B accounts are actively in-market to make a purchase right now , a lot of wastage occurs if your efforts aren’t synced around engaging that small cluster at the right time in their buying journey. Strong sales-marketing alignment is therefore paramount.

Account Based Marketing 92

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

Anteriad

DECEMBER 14, 2022

Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well. One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP).

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

DealSignal

AUGUST 26, 2020

Enriching them with third-party intent data helps you know when and why prospects might be interested, and where the purchase intent is surging across the account. It’s your total audience, perfected.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Inbox Insight

SEPTEMBER 10, 2021

It can provide you with the necessary audience intelligence when used in conjunction with AI and intent data, to truly tap into the minds of your buyers. Investing more resource into the management of your data centre is key to providing the groundwork for the rest of your data interrogation.

Segmentation 98

Segmentation Ideal Customer Profiles B2B Marketing Planning 98

TrustRadius Marketing

OCTOBER 3, 2022

Consumer behavior continues to evolve, and most buyers now make decisions without talking to a salesperson. To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

6sense

MAY 10, 2017

But with literally thousands of companies in our CRM fitting what we thought was our “sweet spot” from a profile standpoint, we realized that to be successful, we’d need data to build the target account list for us. Finding in-market buyers to pass to sales. This is where our partnership with 6sense comes in.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data?

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

SalesIntel

APRIL 11, 2024

To begin, identify and research your total addressable market (TAM) and your ideal customer profile (ICP). Include clear calls-to-action in shared content to encourage readers to engage more with your brand by downloading a resource, registering for a webinar, etc. How Does SalesIntel Help You Focus On Targeted Leads?

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

To begin, identify and research your total addressable market (TAM) and your ideal customer profile (ICP). Include clear calls-to-action in shared content to encourage readers to engage more with your brand by downloading a resource, registering for a webinar, etc. How Does SalesIntel Help You Focus On Targeted Leads?

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Inbox Insight

JANUARY 5, 2023

A variety of lower funnel content such as client testimonials and demos, to establish brand proposition, are key to this – enhanced through PPC ads, third party intent data and SEO optimizations. B2B buyers in the middle-of-the-funnel (MOFU) need to be educated, therefore white papers and eBooks are vital resources.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

Metadata

MAY 21, 2024

The same one as every other B2B marketer: fill our pipeline and convert those in-market buyers to revenue. That’s what I thought, but I quickly realized I was embarking on a journey unlike any I’d been on before in my B2B marketing career—and that journey wouldn’t include LinkedIn. Spoiler: Wrong.) You just need one.

Ideal Customer Profiles 52

Ideal Customer Profiles Advertising Channels B2B Marketing B2B 52