B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

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In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

NetLine

MARCH 7, 2022

Intent data is one of the hottest topics in the marketing world. As COVID-19 forced us apart , employees dispersed from centralized offices, creating a new type of challenge for businesses: How do we reach buyers when they’re not gathered in one location? What is Intent Discovery? What is Buyer-Level Intent?

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Intent Work Management Marketing Management B2B Marketing 59

TrustRadius Marketing

OCTOBER 3, 2022

What’s driving this growing trend is the need to understand a more holistic view of the entire buyer’s journey. Also, the use of different types of intent is pushing organizations to bridge the gap between demand gen and ABM efforts. Downstream intent data is often the ideal connection. Using intent data intelligently.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

PureB2B

FEBRUARY 23, 2022

With PureABM, marketing teams can design and execute a sophisticated ABM strategy, ensuring maximum engagement from intent, in-market buyers and amplified lead generation among targeted audiences. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

With PureABM, marketing teams can design and execute a sophisticated ABM strategy, ensuring maximum engagement from intent, in-market buyers and amplified lead generation among targeted audiences. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

DealSignal

AUGUST 26, 2020

Enriching them with third-party intent data helps you know when and why prospects might be interested, and where the purchase intent is surging across the account. It’s your total audience, perfected.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Inbox Insight

JUNE 16, 2023

Strong sales-marketing alignment is therefore paramount. Marketing teams need to produce engaging, relevant content that complements each stage of the sales cycle ready to intercept in-market buyers and provide sales with the ABM-specific tools they need to secure ideal accounts.

Account Based Marketing 82

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 82

Anteriad

DECEMBER 14, 2022

Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well. One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP).

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Inbox Insight

SEPTEMBER 10, 2021

It can provide you with the necessary audience intelligence when used in conjunction with AI and intent data, to truly tap into the minds of your buyers. Did you know, just 5% of B2B buyers are in-market and ready to buy immediately? Which areas of workforce and human capital management do you plan to invest in?

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Segmentation Ideal Customer Profiles B2B Marketing Planning 98

TrustRadius Marketing

OCTOBER 3, 2022

Consumer behavior continues to evolve, and most buyers now make decisions without talking to a salesperson. To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers.

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Intent Data Ideal Customer Profiles Top of Funnel Intent 52

DealSignal

JUNE 26, 2019

New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. Enriching them with third-party intent data helps you know when and why prospects might be interested, and where the purchase intent is surging across the account.

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

6sense

NOVEMBER 3, 2015

a) Marketing teams use predictive intelligence to improve targeting across the spectrum of their initiatives and campaigns, from advertising and display to email nurture and web personalization. Predictive intelligence is giving B2B companies better visibility into their buyers.

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Lead Ranking Marketing Qualified Leads Lead Scoring Top of Funnel 48

6sense

MAY 10, 2017

And if you don’t get your sales and marketing teams aligned on the same accounts, you’re also hosed. But with literally thousands of companies in our CRM fitting what we thought was our “sweet spot” from a profile standpoint, we realized that to be successful, we’d need data to build the target account list for us.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data?

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Intent Top of Funnel Intent Signal Intent Data 118

TrustRadius Marketing

OCTOBER 3, 2022

With an audience of more than 830 million members, most companies can build audiences that fit their ideal customer profile (ICP). Using LinkedIn Matched Audiences can also help you break through the noise and connect with buyers in a meaningful way. But how do you know if the companies that fit your ICP are actually in-market?

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Ideal Customer Profiles Linkedin Work Management Marketing Management 52

SalesIntel

APRIL 11, 2024

To begin, identify and research your total addressable market (TAM) and your ideal customer profile (ICP). SalesIntel can help you create focused leads by providing important insights and data-driven information about your in-market buyers. This reduces the chance of wasting time on obsolete or inaccurate data.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

To begin, identify and research your total addressable market (TAM) and your ideal customer profile (ICP). SalesIntel can help you create focused leads by providing important insights and data-driven information about your in-market buyers. This reduces the chance of wasting time on obsolete or inaccurate data.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Inbox Insight

NOVEMBER 13, 2018

This essential guide looks at how content amplification can help marketers fight back by putting the right content in front of the right audiences, with greater effectiveness. B2B in-market buyers now have to wade through reams of it to find the right content that fulfills their information needs. Audience goals and intent data.

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Inbox Insight

JANUARY 5, 2023

A variety of lower funnel content such as client testimonials and demos, to establish brand proposition, are key to this – enhanced through PPC ads, third party intent data and SEO optimizations. Align Sales and Marketing teams. Use intent data to find in-market buyers and scale demand.

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Demand Generation Demand Generation Agencies Top of Funnel Demand 52