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1 Billion Facebook Users in 2012? Not So Fast

Biznology

A report has been released by interactive agency icrossing. We reported on it over at Marketing Pilgrim. If all goes as planned, according to the “research” from iCrossing, Facebook should hit the one billion mark in August of 2012. Image via CrunchBase. Oh and we also have to trust that they actually hit it.

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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

iCrossing 100
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CMO Challenges in Driving Data into Insights

Buzz Marketing for Technology

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

iCrossing 100
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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Social Media for the Boardroom - Buzz Marketing for Technology , September 29, 2010 At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. iCrossing (2). Email this to a friend? Tweet This! Social Media (239). Media (258).

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B2B Lead Management Market Heats Up

Online Marketing Institute

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. Report: Companies Should Organize For Social Media in a "Hub and Spoke" model European Social Media Marketing? My point: B2B marketers are looking elsewhere for help generating demand. Alive and Kicking!

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. Twitter Demographic Report – Who Is Really On Twitter? According to this report, 44% are between 18 and 34 years old.