article thumbnail

Mastering the Most Important Content Metrics for 2023

Contently

And I’m not talking about marriage proposals (although the flash mob proposals on YouTube smash). Sales and marketing teams must work together to identify the criteria for an MQL and SQL. Other information (lead scoring, analytics, and demographics) may impact an organization’s decision to qualify the lead as an MQL.

article thumbnail

An Inside Look At HubSpot's Enterprise Marketing Playbook

Hubspot

We debate a lot at HubSpot about how much of our marketing playbook to share with the world. In the early years of HubSpot, we were an open book. The opinions we advance outside of HubSpot are infused internally through our open culture and foundational documents like our customer code , which has garnered 1.3

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Increasing the number of certifications held by each student (HubSpot Academy). Increasing the number of certifications held by each student (HubSpot Academy). Eric Peters , a Growth Marketer, and his team released five new HubSpot Academy certification courses throughout 2016. Tag your YouTube videos. Cross-pollinate.

article thumbnail

How to Generate B2B Leads from Your Content

PureB2B

However, they’re likely to click the back button faster than you can say MQL if they find themselves on a lousy landing page. According to HubSpot , content syndication is the process of “…republishing the same piece of content—an article, a video, an infographic, etc.—on 5 Methods to Generate B2B Leads from Your Content.

article thumbnail

24 Growth Hacks to Try Today

Hubspot

It’s one of the tools available in the HubSpot Marketing Free software, which helps to shed light on how leads behave on your website and how that can turn them into customers. Are you planning a live stream, like a webinar or YouTube Live? 14) Tag your YouTube videos. 13) Make multiple versions of one ad.

article thumbnail

The Ultimate Inbound Marketing Glossary

SmartBug Media

HubSpot, a customer relationship management (CRM) platform used for inbound marketing , explains the buyer’s journey with a flywheel. These stages may include marketing-qualified lead (MQL), sales-qualified lead (SQL), customer, promoter, or evangelist. If your brand isn’t on YouTube yet, get on it. The Inbound Methodology.

article thumbnail

The Social Media Content Calendar Template Every Marketer Needs [Free Template]

Hubspot

Note: HubSpot customers can also schedule content through Social Inbox , or use this spreadsheet to organize their content and subsequently upload it to Social Inbox. In fact, you may even want to add additional tabs if you're active on other networks, like Quora or YouTube.). Note: This process is simply for organizational purposes.

Template 101