SmartBug Media

NOVEMBER 3, 2020

For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Why Campaign Attribution in Salesforce Is Important. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. But fear not!

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Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Perkuto

AUGUST 16, 2019

Attribution can be a confusing topic even for seasoned marketers. That’s why we posed some of our most often heard attribution questions to Justin Norris, Perkuto’s own Director of Solutions Architecture. Question: At what stage for a company would it make sense to upgrade to Bizible from Marketo RCE?

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Multi-Touch Attribution Marketo Lead Ranking Touchpoints 40

Adobe Experience Cloud Blog

MARCH 27, 2017

However, one of the largest challenges that marketers face is determining how to properly attribute revenue across marketing activities. Healthy reporting requires multi-touch attribution, which allows you to evaluate all the touchpoints needed to make an impact.

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Multi-Touch Attribution Marketing & Strategy Marketing Strategy Marketing Management 48

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Instead of leveraging a set of broad-reaching programs designed to touch the largest possible number of prospective customers, an ABM strategy focuses marketing and sales resources on a defined set of targeted accounts and employs personalized campaigns designed to resonate with each individual account. Step 4: Determine Optimal Channels.

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Account Based Marketing ABM Multi-Touch Attribution Top of Funnel 48

Adobe Experience Cloud Blog

MARCH 26, 2014

As a Marketo Solutions Consultant tasked with designing and configuring digital marketing strategies for our prospects, I think about engagement marketing a LOT. This is easier said than done, but parents need to be persistent: stick to rules, maintain order, and reward good habits. And the comparisons don’t end there.

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Multi-Touch Attribution Peer-to-peer Lead Scoring Lead Ranking 48

Customer Experience Matrix

MARCH 29, 2016

It’s even more different from taking conventional multi-step campaigns and calling them "journeys”. Again, this is different from defining selection rules separately for each campaign, which is how conventional marketing automation and real-time interaction systems work. These can be tailored to each client.

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Work Management Marketing Management Multi-Touch Attribution Optimization 120

Buffer

SEPTEMBER 3, 2019

Attribution to the rescue! Seeing the impact of your social media marketing is definitely possible with an attribution strategy that assigns value to the channels that send new business your way. Attribution can be a tricky science, so we’re hoping to give you some clear and actionable tips to start measuring attribution today.

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Multi-Touch Attribution Social Media Marketing Attribution Sales Management 72