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HubSpot vs. Marketo: Which is Better?

Oktopost

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Marketo: which is the marketing automation platform to rule them all?

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Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

Customer Experience Matrix

My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. I suspect that underestimates the technical savvy of Marketo users, but no matter. Well, maybe a little.)

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Marketo’s August releases: A manager’s guide

Martech

Marketo introduced productivity, user experience and permission control features last month. Marketo introduced: A new solution for preventing bots from form stuffing and other nefarious activities. It’s called on Google to help. Limit nefarious bot activity with Google v3 CAPTCHA integration. Here’s the TL;DR.

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3 Rules for Better Video Marketing

Convince & Convert

While it may not seem obvious from the outset, there is incredible potential value in a video platform that integrates with the likes of Eloqua, Marketo, Act-On, and other MAPs. Continue the conversation on our Facebook or Google+ pages.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo.

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Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon

Contently

In ad tech, there’s Facebook and Google, and then there’s everyone else. In the first quarter of 2016, revenue rose 21 percent year over year, according to the Interactive Advertising Bureau—but 90 percent of that growth went to Facebook and Google. That dynamic is already widespread on Google. Via Stratechery.

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How to Optimize Google AdWords with Offline Conversion Tracking and Marketo

Adobe Experience Cloud Blog

Author: Jon Miller Google AdWords is one of the most important marketing channels for almost every company, and the ability to measure and optimize for conversions is one of its most powerful capabilities. Marketo Integration. Why This Matters. Now, however, companies can measure and optimize for true qualified lead generation.

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