Convince & Convert

DECEMBER 18, 2012

Sales leads are the cornerstone success point to any business-to-business (B2B) industry. If you know when someone is looking to buy a product or service that you offer, you can contact them directly, pitch your service, and spell out their return on investment to secure the sale. However, too much focus is placed on these quick win sales.

Online Lead Generation 139

Online Lead Generation Lead Nurturing Lead Generation Leads 139

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. And one day soon, you will be asked to justify your budget.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Oktopost

MARCH 2, 2020

Events, industry magazines, and a good reputation have been your marketing strategy for years. Is digital marketing for manufacturers really that complex?! . In actuality, digital marketing enables the automation of many lead nurturing activities. Create a website that generates leads.

Top of Funnel 139

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 139

Hinge Marketing

MAY 12, 2016

At first glance it may not be obvious why content marketing is so effective for generating qualified website leads. Often the criteria applied when you first generate a lead is meant to gauge how “sales ready” the website lead is. If the lead is qualified (i.e., Options for Content Marketing.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Marketing Websites Generation 48

Valasys

APRIL 10, 2020

Building a personalized account-based marketing strategy has several benefits, including the following: Establishing a well-defined and succinct list of target accounts defined cumulatively by the marketing and sales teams. It helps in developing account-specific insights and in generating specific contacts for those accounts.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Go Beyond SEO

AUGUST 24, 2017

You take a look at your call data and see that a majority of the calls your firm is getting say something like, ‘divorce lawyers for women’ or ‘best divorce lawyer for women’ or ‘divorce lawyers near me for women’ Nearly every call generated from your ad & landing page has the word “women” in it.

Planning 88

Planning Marketing Plans Marketing Management Landing Pages 88

Go Beyond SEO

AUGUST 24, 2017

You take a look at your call data and see that a majority of the calls your firm is getting say something like, ‘divorce lawyers for women’ or ‘best divorce lawyer for women’ or ‘divorce lawyers near me for women’ Nearly every call generated from your ad & landing page has the word “women” in it.

Planning 60

Planning Marketing Plans Marketing Management Landing Pages 60