Buzz Marketing for Technology

JUNE 17, 2015

Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas. Let’s face it, these options have been around for fifteen years – your question takes me back to a workshop I did for Siebel systems around then, before they became part of Oracle.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media. How did they do it?

Social Media 100

Social Media ROI Media Lead Gen 100

Buzz Marketing for Technology

FEBRUARY 12, 2014

It’s important to strike the right balance between optimal performance (page-load time) and customization, as the two are interrelated. Getting shoppers to move through the entire funnel – starting on the home page and moving to key product and landing pages all the way through the checkout process – is no easy feat.

Design 100

Design Advertising Agencies Mobile Advertising Paid Search Agency 100

Buzz Marketing for Technology

JANUARY 15, 2014

Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. In all, this tactic generated 42 leads, and a significant portion was even qualified. For instance, analyze bounce rates and your average number of page views.

Paid Search Agency 100

Paid Search Agency Mobile Advertising Ads PPC 100