A/B Testing: The ABCs of Paid Social Media
Anyword
JANUARY 17, 2020
However, we found that while the startup had a high CTR and a low CPC, the best engagement and return on ad spend (ROAS) came from women over 35. Some considerations: Where in the marketing funnel is the goal located? Once you finish your test, take the best performing ad and scale your spending on it to achieve your goal.
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