Full Circle Insights Sales Cycle Sales Qualified Leads Top of Funnel 
Full Circle Insights
OCTOBER 4, 2023
Our first official fall webinar focused on uniting marketing and sales to drive revenue growth. I mean, how many times have we all talked about marketing and sales “interlock”? This webinar addresses some of the underlying issues that sales and marketing teams encounter when working together. So many times, right?!
SnapApp
APRIL 4, 2018
Demonstrating the value of any marketing campaign is challenging. This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . It’s a vicious cycle. 2: Marketing Qualified Leads (MQLs). .
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Full Circle Insights
NOVEMBER 17, 2023
Full Circle Insights recently hosted the Geeks Make More Money: Building a Data-Driven Marketing Culture webinar where we broke down why our math teachers were right all along – numbers really are important! We’re expected to prove the value of our campaigns and strategies and we simply can’t do that without understanding data.
Full Circle Insights
FEBRUARY 28, 2021
A Single Source of Truth for Marketing and Sales. Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. We’ve seen what a difference it can make when sales and marketing share a single source of truth.
Full Circle Insights
NOVEMBER 10, 2022
Flip My Funnel and ABM . The flip my funnel concept Sangram Vajre at Terminus created several years ago was a significant “a-ha” moment. The traditional response B2B marketing-sales funnel is shaped like an inverted pyramid. Conceptually, the flip my funnel technique is account-focused and more precisely targeted. .
Full Circle Insights
NOVEMBER 30, 2021
In 2020, as B2B marketers replanned their budgets to focus on digital outreach instead of the in-person events that generated leads in the Before Times, some wondered if it made sense to consult historical data given the unusual conditions. Sales cycles have been disrupted. Does historical data have any predictive value now?
Full Circle Insights
NOVEMBER 3, 2021
Marketing attribution models help marketers identify which campaigns influence sales and contribute to revenue so marketers can: Adjust on the fly to improve performance. Single-touch models can be helpful for gaining insight when you’re analyzing initial engagement. Defend the spend,” i.e., justify campaign budgets.
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