KoMarketing Associates

NOVEMBER 6, 2019

recently published “The State of Voice Assistants as a Marketing Channel” report, and statistics showed that most marketers (37.6%) believe “significantly” in voice assistance as a marketing channel. The majority of marketers (38.9%) are “moderately optimistic” about voice product search, while 29.2%

Marketing AI 121

Marketing AI Advertising Channels Forrester Marketing & Strategy 121

KoMarketing Associates

MARCH 24, 2014

Standout Tactic: Intel seems to do a great job of not only showcasing new products in an eye-catching fashion, but also participating in hashtag campaigns. Twitter Profile: @Forrester. Twitter provides Forrester with an opportunity to tweet pieces of information (often times statistics) that pique the follower’s interest.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

SEPTEMBER 14, 2013

Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel. Please explain what Business to Individual (B2i) means and how B2B marketers can shift their mindset.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

QuanticMind

MAY 23, 2019

Throughout the last decade, the rise of new technologies and the boundless growth of breakthrough solutions have together empowered digital marketers with a wealth of information at their fingertips that can be used to qualify the impact of marketing initiatives. A Modern Solution to the Problem.

PPC 40

PPC Advertisements Advertising SEM 40

WebMarketCentral

DECEMBER 9, 2009

Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L. Smith explains how marketers can use video search engine optimization (VSEO) and video search engine marketing (VSEM) to maximize both the organic and paid search value of video assets.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

Webbiquity

JANUARY 10, 2010

This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Video search 101: Marketing and optimization by iMedia Connection. Noting some statistics on the explosive growth of online video, David L.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100