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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Linkedin Ads.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Topics covered include content strategy, usability and design, customer engagement, social media, targeting and optimization, marketing automation, and more. Sessions focus on building traffic, increasing brand awareness, improving customer service, and gaining insight into the latest tools and techniques. Friends of Search Amsterdam.

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Inbound Marketing Goes Global

Hubspot

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. ” “Google: Consider tweaking your PPC campaigns - different for mobile vs. full screen experience to reduce CPC” Social Media is Now a De Facto Channel. Very solid!”

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

91% of B2B marketers utilize content marketing to reach customers. One of our favorite content marketing ROI case studies comes from Tiger Fitness. Their favorite video content marketing has a 60% returning customer rate. About 57% of industries have gained a customer through their business blog. Marketingsherpa ).

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

How to Implement Programmatic Advertising. Programmatic ad agencies have expert PPC and paid media professionals who have several years of experience managing paid ad campaigns for different niches. Analyze customer testimonials to check the credibility of the agency. Why Should Businesses Use Programmatic Advertising?

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90 CRO Tips from 42 Shopify Experts

Convert

But you can’t fully optimize for your customers without a mindset shift. It takes a culture of experimentation to really understand what your customers are looking for—and that begins with a willingness to ask the right questions and stay humble about the answers. Does the copy clearly indicate who your product helps?