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The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.

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12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Twitter Profile: @Forrester. Why It’s Notable : Forrester is well-known as one of the premier sources of pragmatic and forward-thinking advice to global leaders in business and technology through research and analysis.

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

Paid search is an important part of our marketing mix and one that has driven…(fill in something quantifiable like sales, leads or contacts followed by the number of total impressions because that usually sounds like an impressive number). There are 2 Main Types of Search Results.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. Statista) 80% of businesses deem personalization as essential for growth.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown Recommends.

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Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a. How Can Marketers Harness The Social Web? Spokeo searches deep within 40 major social networks to find truly mouth-watering news about friends and colleagues."

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Image: Versions of the SiriusDecisions Demand Waterfall. Optimize your profiles and engage with your audience.