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Act-On’s a Leader in the Forrester Wave™ and What That Means to You

Act-On

So, with that said, we were pretty excited to see Act-On Software named a Leader among lead-to-revenue management (L2RM) platform vendors in the Forrester Research, Inc., report: The Forrester Wave™: Lead-to-Revenue Management Platform Vendors, Q4 2016. “… What Act-On might miss in depth, it reaches in breadth,” writes author Lori Wizdo, Principal Analyst for Forrester Research in the report. The Forrester Wave™ research process is rigorous, objective, and transparent.

How Personalization Is Changing Content Marketing

Contently

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent.

Say Hello to Personalized Video!

Vidyard

Say hello to Personalized Video! Chances are, the person you were talking with knew your name, knew something about you that allowed them to connect with you on a personal level and made you feel valued as an individual. So we know that personalization gets people to click.

The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Platforms and publishers like Linkedin realize (or are realizing) the influence they have in buyer markets.

Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

Vidyard

Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails. Video offers sales teams a new way to personalize sales communications in an authentic and natural way.

Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit

The ROI Guy

Forrester concurred , reporting that digital experiences are replacing sales reps at a rapid pace, foretelling a 22% decline in the number of B2B sales reps over the next 5 years = a total of 1 million sales reps expected to lose their jobs.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. 2010 LinkedIn Marketing Stats That Matter For B2B by SmartBug Media.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning.

Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm

Vidyard

KITCHENER, Ontario – October 31, 2016 – Vidyard , the video platform for business, has been named a leader in Online Video Platforms for Sales and Marketing by independent research firm Forrester Research, Inc. The recognition comes as part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, Q4 2016, which analyzed the most significant providers in the space. Forrester analyzed nine vendors’ video platforms across 39 criteria. “I

Why You Should Consider Using Twitter for B2B Leads

Act-On

Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Forrester , 2013. One percent of the time a person may get upset about being contacted. “I

Gamification of the Sales Process

Sales Intelligence View

According to Forrester, gamers span just about every demographic. Leads generated by online/personal social activities. What is Gamification? One of the trending topics in business is gamification.

Content Is The Key To Social Selling Success

B2B Marketing Insider

Forrester research shows 90% of customers start their purchase with a search engine. Provide the type of content to get you found early in the buying process on LinkedIn, Twitter and Google Search. 45% of buyers require person-to-person contact in the buying process, reports ITSMA/CFO.

7 Ways to Create More Interesting Content for Your Blog

Act-On

Talk to any person serving on the front line and you’ll find that not only do your customers have questions relating to your products – they have lots of them. Here are a few ideas: Check out LinkedIn groups. Which LinkedIn groups does your target audience belong to?

The Secret To A Better Customer Experience

B2B Marketing Insider

This is a very simple form of personalization where we try to show you content that is at least contextually based on the website that sent you to us. The Age of Personalization. Welcome to the age of personalization and what may be the new battleground in marketing.

Should Social Marketing Still Get Your Vote?

Act-On

She also discussed how customer expectations around personalization will continue to grow. Connect social efforts to further personalized outreach and nurturing. My point of view to this important question is an emphatic “ NO *.”

Is This The Year Of Big Data For Marketing?

B2B Marketing Insider

She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Forrester. Twitter Profile: @Forrester. LinkedIn Help. Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us.

Social Media Audiences Are Great, But Email Audiences Are Better

Act-On

It’s not a whole lot better on Twitter or LinkedIn. The exact stats vary widely, but here’s what Forrester reported early last year. Even on LinkedIn, where most B2B networking goes down, people just aren’t in the same mindset as they’re in when they’re working through their inbox.

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. Tips On How to Use LinkedIn for Better Lead Generation. I met Susan through following her writing on her blog and her work in the LinkedIn community.

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How to Perform a Social Media Audit: Measure What Matters

Act-On

And as far back as 2013, Forrester analyst Zachary Reiss-Davis concluded that “ everybody uses social media for work.”. A social media audit is a review and examination of the total social media presence of a person or organization. Social media is long past the novelty stage.

Digital Marketing – What Are The Top Goals And Challenges?

B2B Marketing Insider

Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge.

Master These 10 Content Marketing Skills to Become an All-Star

KoMarketing Associates

87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. 44 percent of marketing professionals say writing is their most outsourced activity.” – LinkedIn Technology Marketing Community.

27 surprising facts about salespeople who are Social Selling

Biznology

98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 50%-70% of the buying process happens before salespeople get involved (source: Forrester ).

Why Cross Channel Marketing Needs To Be Visual

Modern Marketing

According to 2016 Forrester Wave Report, “Rich media content is the soul of customer experience.” With emotional consistency, customers are moved personally and can more quickly make their buying decisions.

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital from Forrester Research.

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7 Things You Can Learn from Influencers at Marketing Nation Summit

Modern B2B Marketing

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content.

The 20 Best Marketing Conferences In 2013

B2B Marketing Insider

One of my first orders of business in any new year is to figure out which conferences I will attend as part of my personal development plan. Forrester Forum for Marketing Leadership April 18-19 in Los Angeles, CA.

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Segmentation, Targeting & Personalization. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). In-person events (67%).

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B2B Marketers: Is Your Online Brand Working?

B2B Marketing Traction

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. We need to know our customers and how they access information, both business and personal.

Why Lead Nurturing is Now Marketing’s Domain

Modern Marketing

Forrester Research says that as much as 90 percent of the buyer’s journey may be complete before a prospect reaches out to a salesperson. It’s about personalization. Author Bio: Sean Callahan is a Senior Manager, Content Marketing at LinkedIn.

Are marketers getting lost in the Dark Funnel?

grow - Practical Marketing Solutions

How did this person hear about us? A Forrester Research report from way back in 2007 predicted a transformation of the buyer’s journey was underway and the traditional sales funnel had “outlived its usefulness.” Follow her @KristaLaRiviere and on LinkedIn.

Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it

Modern Marketing

They will explore these challenges and leave with insights into how to simplify marketing and deliver personalized customer journeys that result in the creation of ideal customers. by Kevin Akeroyd | Tweet this The onus is on us.

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Test Your Digital IQ with Mark Schaefer’s Social Media Quiz

grow - Practical Marketing Solutions

d) LinkedIn. a) LinkedIn. c) LinkedIn. Up until 2013, who was the only person with a perfect “100″ Klout score? D) According to a 2014 Forrester study, 44% use the second screen of social media while watching TV. C) LinkedIn. d) LinkedIn.

Why You Should Consider Using Twitter for B2B Leads

Act-On

Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Forrester , 2013. One percent of the time a person may get upset about being contacted. “I

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

5 Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. Eric Enge talks to Bing’s Duane Forrester about the keys to improving SEO rank on Bing. Link building is somewhat surprisingly at #4 of Forrester’s five top areas.

B2B Social Marketing: ALL Decision-Makers Use Social for Work

Marketing Action

According to Forrester Research ’s B2B Social Technographics® numbers, fully 100 percent of business decision-makers use social media for work purposes. Twitter ‘s stats are that 6 percent use it primarily for business, while 36 percent use it for both business and personal use.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Segmentation, Targeting & Personalization. Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). In-person events (67%). They’re getting old.

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