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Look Beyond the MQL: 3 Steps to Introduce Revenue Marketing to Your Company

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Introducing your company to revenue marketing. What’s revenue marketing? Kim answered this question by sharing what it’s not during her session at DEMAND 2023 : “[With traditional tactics], there’s a heavy focus on activities aimed at generating new pipeline, and most often, everything stops there. Where’s your focus?

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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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How to Reduce Your CPL By 82% On LinkedIn Ads

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We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. So we’re teaming up with some of the best B2B marketers we know. Three ways to lower your CPL on LinkedIn. Here’s the cold, hard truth: you need to understand the platform you’re working on.

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The New B2B Demand Waterfall

Directive Agency

If you’ve been in the Marketing Operations or Revenue Operations world for a while, you’re probably familiar with demand waterfalls. The original demand waterfall was published by SiriusDecisions (now part of Forrester) back in the early to mid-2000s. Now, there’s another version… released last year under the Forrester brand.

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Driving Value Through Video Content Marketing

Strategic-IC

Our Head of Sales, Fes Askari details how marketing and sales teams can use a variety of video formats at different stages to drive value and help both prospects and customers. Related: And that's something that I wanted to talk more about in today's video, because one minute of video is worth 1.8 You can also view the full video here.

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5 Tactics To Test Today For Better Account-Based Marketing

Directive Agency

Are you struggling with obtaining marketing-qualified leads? What is account-based marketing? Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. Tactic #1: Make Waves on LinkedIn.

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5 Tactics To Test Today For Better Account-Based Marketing

Directive Agency

Are you struggling with obtaining marketing-qualified leads? What is account-based marketing? Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. Tactic #1: Make Waves on LinkedIn.