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How to Build a Personalized Account-based Marketing Strategy

Valasys

Building a personalized account-based marketing strategy has several benefits, including the following: Establishing a well-defined and succinct list of target accounts defined cumulatively by the marketing and sales teams. It helps in developing account-specific insights and in generating specific contacts for those accounts.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

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Amazing YouTube statistics for B2B Marketers

Valasys

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

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The Sales Game Has Changed: Here's How to Adapt

Hubspot

This is a guest post written by Dave Kurlan , a top rated speaker, best selling author, and sales development thought leader. His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. How the Sales Game Has Changed. That's all of the bad news.

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7 Benefits of Using B2B Martech Software During Lockdown

Valasys

According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. In the present atmosphere, B2B associations are adjusting to an altogether online methodology.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Creating longer blog posts often means devoting more attention to high-quality content that translates into eventual sales. . . #2. As the graph above shows, there is a HUGE opportunity gap in content marketing. . . . #12. Takeaway : The point of content marketing is to generate sales-ready leads, right?

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64 B2B Marketing Tools and Resources

Adobe Experience Cloud Blog

There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems. Seven Lead Nurturing Tools and Resources. white paper).