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B2B Marketing 2020 Trends

The Lead Agency

Today’s B2B buyers make an average of 12 searches online before engaging with the a specific brand’s website and they have come to expect the same digital experience that they get from a B2C purchase when they are buying B2B products and services. In fact, 70% of B2B buyers and researchers watch videos on their path to purchase.

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B2B Marketing Trends for 2020

The Lead Agency

Today’s B2B buyers make an average of 12 searches online before engaging with the a specific brand’s website and they have come to expect the same digital experience that they get from a B2C purchase when they are buying B2B products and services. In fact, 70% of B2B buyers and researchers watch videos on their path to purchase.

Trends 97
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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Takeaway : Blogging is still one of the most widely-used content marketing strategies, and for a good reason; blogging builds links (and authority), gives you a platform promote your product/service, and provides a vehicle to educate prospects. . . Takeaway : Without the right tools, tracking the ROI of your content can be nearly impossible.

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SEO for SMBs: Strategies to Boost Your Rankings

Single Grain

Affordable SEO tools help Free options like Google Search Console can improve rankings without big budgets. No Personalization Strategy Source: Forrester There’s a reason why 89% of marketing decision-makers say personalization will be essential to business success over the next three years.

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12 Ways to Use Machine Learning in Digital Marketing

Single Grain

From digital advertising to email marketing, from social media marketing to content creation, machine learning is literally rewriting the rules of marketing success. Arguably, brands selling similar products and services can differentiate themselves purely by the quality of their customers' experiences. 2) Faster Customer Service.

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#10 Best Practices for Effective Lead Nurturing

Valasys

Your prospects might often not be in the immediate mood to buy; however, with the help of effective lead nurturing strategies you can effectively the prospects down the sales funnel. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads. Don’t Email Your Prospects Everyday.

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Best Practices for Technology Marketing

KEO Marketing

With heavy competition, technology marketers want to differentiate their products and services from the competition successfully. According to Forrester Research, B2B marketers who implemented marketing automation software increased their sales pipeline by an average of 10%. Improve sales and customer service.