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B2B Marketing 2020 Trends

The Lead Agency

B2B marketing is dramatically changing. To add to the complexity, the B2B marketing funnel has gotten longer with more decision makers involved in the final purchase. Inbound marketing is also expected to grow with Hubspot’s State of Inbound Report finding that 53% of marketers get a higher ROI with inbound marketing.

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B2B Marketing Trends for 2020

The Lead Agency

B2B marketing is dramatically changing. To add to the complexity, the B2B marketing funnel has gotten longer with more decision makers involved in the final purchase. Inbound marketing is also expected to grow with Hubspot’s State of Inbound Report finding that 53% of marketers get a higher ROI with inbound marketing.

Trends 97
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How to Distribute Your Branded Video Content with the PESO Model

Brandpoint

Creating branded videos is a huge element to any content marketing strategy, but knowing what to do with this piece of content when it’s ready to go live is just as crucial. This includes all content placement that marketers have control over. So, now what? Owned Media. Publish on your website. Include in email campaigns.

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#10 Best Practices for Effective Lead Nurturing

Valasys

Read more on How to Build Customer Loyalty with Content Marketing. Your prospects might often not be in the immediate mood to buy; however, with the help of effective lead nurturing strategies you can effectively the prospects down the sales funnel. Read more on How to Assimilate Competitive Benchmarking in Social Media.

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Best Practices for Technology Marketing

KEO Marketing

What do technology companies care about when it comes to marketing? But before they excel with their marketing efforts, they must rise above the noise to make their message stand out. With heavy competition, technology marketers want to differentiate their products and services from the competition successfully.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Top. . .

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How to Build a Personalized Account-based Marketing Strategy

Valasys

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. It helps in developing account-specific insights and in generating specific contacts for those accounts.