Go Beyond Data - Consumer Insights are Key to Understanding Your Customers
AUGUST 6, 2014
With so many marketers focusing on big data and analytics, it is time we take a step back and look to customer insights to drive our sales and marketing. These are hard to quantify, yet both are critical in understanding the human connection between a brand and the buyer. I always say that regardless if you business is on or offline, sales and marketing is P2P (people to people). Basically, understanding the motivations, moods, desires that motivate a buyer’s actions.