Getting back to marketing basics


The start-up founders are so intent on getting their product to the market and making their first sale that they often fail to understand the difference between sales and marketing or the distinction between a niche marketing strategy and one that is more inclusive. (Photo credit: Wikipedia).

SWOT 190

Competitive Strategy for Professional Services

Hinge Marketing

First, the culture must provide an actual benefit — it must be something that clients recognize and appreciate. However, many firms are reluctant to explore new or exotic business models, so you will have a significant first mover advantage. First consider your business situation. Your analysis can range from a simple SWOT exercise to a sophisticated analysis backed up by reams of data. The first is research on your target markets. First implementation.