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How to Create and Align Your Content with the Buyer Journey

Marketing Insider Group

Buyers search heavily, so SEO matters. Do they ask for pricing? Those are funnel movers. SEO also matters in early-stage content. These topics are first. The post How to Create and Align Your Content with the Buyer Journey appeared first on Marketing Insider Group. Awareness Buyer recognizes a need.

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The subtle art of strategic planning in B2B marketing

Exo B2B

2- Determining issues and objectives A first step completed… We’re in a position to understand the factors that define the most important issues facing your company, and to guide your marketing in a strategic direction. To do this, prioritize one of three key areas: customer relations, price and performance.

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2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Buyers search heavily, so SEO matters. Do they ask for pricing? Those are funnel movers. SEO also matters in early-stage content. These topics are first. The post 2020 Content Marketing Trends – Content for the Buyer Journey appeared first on Marketing Insider Group. Image: Marketing Insider Group.

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Trends and Statistics in the Automotive Aftermarket Industry

Porch Group Media

Reach Out to New Movers. Using new mover marketing strategies can boost both your customer acquisition and retention strategies. 85% of movers use the first vendor that contacts them, so be sure to get your offers in front of new consumers to the area before your competition has the chance. Ramp Up Your Digital Presence.

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How to Make Your Small Business Excel at B2C Marketing in 2019

Outbrain

Small businesses are responsible for most of their marketing: from social media to SEO optimization and even branding, pricing, and strategizing. Needless to say, no small or medium business can do without some form of marketing, branding, field studies, and pricing strategy. Small Businesses and How They’ll Fare in 2019.

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Small Business Email Marketing: 7 (Easy) Tips for Growth

Optinmonster

.” Instead, email marketing can be one of the biggest needle-movers for companies of every size. These include: Owning Your Traffic: Unlike social media or SEO, you won’t have to worry about changes in algorithms killing your traffic. First and foremost, you’ll need to determine your email marketing goals.

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25 Best B2B Marketing Conferences 2021

Pam Didner

Event planners could provide soup-to-nuts all-inclusive experiences where everything from flights, hotel, food, sessions and activities are fully arranged for one package price — almost like a conference at sea. . The post 25 Best B2B Marketing Conferences 2021 appeared first on Pam Didner | B2B Marketing & Sales.