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How to find and win your first 10 B2B customers

Lenny's Newsletter

Each week I tackle reader questions about building product, driving growth, and accelerating your career. PR can work, but rarely does. A surprising number of founders found their early customers by putting out compelling content online and first building a following. Also, major shoutouts for First Round Capital.

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What influencers want and expect from influencer marketing, according to creator relations master, Kristen Matthews

Biznology

They have thousands of dollars tied up in cameras, lighting, microphones, software, production laptops, hair and makeup, studio space (even if it’s “just” their “bedroom). While she doesn’t like to brag about her success, for clients that work, they make $6 for every $1 they spend. Or hate you forever.

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35 SaaS product ideas and examples for startup companies in 2023

accelerate agency

SaaS—or Software as a Service—is a term that describes business applications delivered on a subscription basis, making them affordable and flexible enough to suit all budgets. SaaS is a cloud computing software delivery model that enables data to be accessed from anywhere. How to start a SaaS company: 11 steps 1.

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Top Tips: B2B Marketing Through a Crisis

Envy

It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. As you can see, just about 80% of B2B marketers claim that they kept on working just the same but from their homes. Impact on B2B marketing team activities so far. Impact on field marketing.

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How B2B CMOs are Marketing Through a Crisis

Envy

It’s that time of the decade where every marketer worries about two things: firstly, the precious marketing budget and secondly, what to do next. As you can see, just about 80% of B2B marketers claim that they kept on working just the same but from their homes. Impact on B2B marketing team activities so far. Impact on field marketing.

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Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. It took me about 2 hours before I could stand. When I did, it would be for about 5 seconds, and then down I’d go. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago.

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Paddleboarding and Business :: A Tale of Perseverance

GreenRope

The first time I tried to stand up on a board was in a lagoon in north San Diego county. It took me about 2 hours before I could stand. When I did, it would be for about 5 seconds, and then down I’d go. Looking back, there were a lot of obvious parallels when I started my first company, CoolerEmail, 15 years ago.