Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. Also, major shoutouts for First Round Capital. When joining communities, focus first on adding value to the community. For your first set of customers, trust is the key.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Martech Advisor

JANUARY 14, 2020

From experiential marketing, parallel reality, plant-based meats, to flying cars, the annual innovations in this consumer electronics show gives attendees a glimpse into the future of the technology. It is also the platform where Google and Amazon competed to make the most awe-worthy announcements. How will this impact marketers?

Marketing Management 52

Marketing Management Advertising Agencies Privacy Mobile Advertising 52

Hubspot

MARCH 23, 2015

He''s what I like to call a "Yoda of growth hacking" because he''s always coming up with fresh and inspirational ideas ranging from customer acquisition to word-of-mouth marketing and everything in between. How Side Projects Saved Our Startup ". Startup Suicide a Brief Guide to First Mover Stupidity ". "

Startups 28

Startups Word of Mouth Work Management Marketing Management 28

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Brandpoint

JUNE 7, 2018

By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. Digital marketing. Portland’s Summit includes Chelsea Handler and thought leaders from Netflix, Airbnb, Google, Amazon and more.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

The Lead Agency

MARCH 15, 2018

What is Blockchain and why should digital marketers be invested in this new technology? How will this affect marketing in the next ten years? Today we’re going to sort through the hype and find out the real reasons why everyone is so excited about Blockchain, and how it may transform digital marketing and advertising.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

Biznology

APRIL 25, 2016

IBM has momentum in the Big Data market — generating $1.37 IBM has a big Big Data play through which it is aiming to be relevant to all market sectors. The company released 20 industry solutions as it targets, getting its analytics embedded into all areas of the maturing Big Data market. Most well funded Big Data startups.

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80