Convince & Convert

FEBRUARY 15, 2010

But, isn’t “following&# and “fanning&# just a new version of “opting in&# ? Follow/fan/friend is just opt-in – and all you've done is agreed to be sent direct marketing. And, I particularly like you thoughts on precluding the need for 'opt-in.' Don't be alarmed.

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Convince & Convert

MARCH 4, 2010

However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent. What’s the Point? The first step in that process of course is knowing why it is that you’re blogging.

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Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

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Convince & Convert

AUGUST 10, 2010

note: good post about this program from Valeria Maltoni ) JF : Opt-in rates for those campaigns have been north of 70%, which is just astounding. It’s in our DNA. We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot.

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Convince & Convert

APRIL 14, 2010

The bartender approaches, and asks if I’d like to hear the TV. I say “sure” expecting him to saunter over to a monitor, and turn up the volume. Happily using this handy new technology, I was struck by its utter usefulness and the fact that it neatly addressed a common (although perhaps not world-changing) problem. That’s what you should be doing.

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Convince & Convert

APRIL 8, 2010

Before that fabulous, glorious day, one of my jobs at home was to jump up and twist the channel knob at the whim of my parents, like some sort of orthopedic carpal-tunnel experiment gone astray. But progress sometimes comes in half-steps, and the remote control revolution was gradual. But the size of the iPad makes it feel so much different.

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Convince & Convert

JULY 8, 2010

The mere act of opting-in is an expression of interest in your products and services, so it stands to reason that relevant product or service promotions to this audience would stimulate sales. A driving force behind the company’s SUBSCRIBERS RULE! I had an epiphany the other day. Email is a vampire. You Must Invite Email In.

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