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Digital Marketing Trends: 11 Must-Follow Marketing Trends In 2022

seo.co

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. And that statistic tends to grow as virtual assistants become popular. User-Generated Content.

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Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?

KoMarketing Associates

B2B e-commerce extends far beyond traditional product purchases and into subscriptions, software add-ons, renewal services, and premium memberships, among other opportunities. The CEB recently released a statistic that “customers will contact a sales rep when they independently completed about 60% of the purchasing decision process.”

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11 Must-Follow Digital Marketing Trends In 2021

seo.co

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. In addition to responding to the FAQs, these chatbots keep track of previous conversations and naturally interact with visitors. And that statistic tends to grow as virtual assistants become popular.

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7 Essentials of Your B2B Customer Self-Service Strategy

LEADership

supported by statistical evidence of this trend. The actual sale itself goes through a fine filter of several decision makers with their own, hard-nosed wish lists of what they want the purchased product or service to deliver. Forrester had an insightful report on B2B Loyalty, the B2C Way—you can download it here.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. million followers on Twitter? Eat 10 sandwiches, get the 11th free. Let’s also assume that you have a Facebook fan page.

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5 Ways to Improve Customer Relationships Quickly

Zoominfo

In fact, more than half of Americans have scrapped a planned purchase or transaction because of bad service. Consider these statistics: More than six in 10 US consumers say self-service tools are their go-to channel for simple inquiries ( source ). Be sure to take note of new questions and add them to your FAQ page as necessary.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

Back the claims you make in your content with linked-to statistics and data. Google prefers blogs that are updated and accurate, so check if your content contains outdated statistics or tips and update them with the most recent ones. B2B buyers who are ready to purchase are likely searching for your products on Google.